Viking Range Corporation Focuses on International Expansion

GREENWOOD, Mississippi, November 3, 2011 /PRNewswire/ --

The originator of the ultra-premium market for commercial-style kitchen appliances, Viking Range Corporation continues to grow and strengthen its position in international markets. Based in Greenwood, Mississippi, Viking has recently appointed a new Managing Director of International Sales and is pleased to announce the expansion of the company's international distribution network. 

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"As the global economy expands, Viking Range Corporation continues to build momentum with international growth opportunities and partnerships," said Fred Carl, CEO, Viking Range Corporation. "We are extremely committed to our American-made heritage and to our growing international business.  We look forward to continued expansion, allowing us to help customers enjoy the Viking culinary lifestyle around the world."

Seasoned international sales executive Peter Birch has been named the new Managing Director of International Sales. Birch oversees all major appliance sales outside of the United States and Canada. A native of Coventry, England, Birch boasts an impressive roster of international roles, including senior sales and marketing positions in Brazil, Chile and New York with Pepsi Cola International;  Vice President Asia Pacific with Reebok International; and Executive VP of Electrolux Asia-Pacific. 

"As a key element of our international expansion, Peter brings a wealth of knowledge and experience to our company.  We have great confidence in his ability to continue building the Viking global distribution channels," said Steve Ingham, COO, Viking Range Corporation.

Viking Range Corporation currently has established distributors in 45 countries around the world.  Viking has recently appointed new distributors in the United Kingdom and South Korea, two very important global markets.

In the United Kingdom, D R Kitchen Appliances is a trading division of Bogod Group, Limited, a 115 year old family-owned company headquartered in London.  With a long and successful history in the sewing machine industry, D R Kitchen Appliances expanded into the distribution of premium cooker hoods and most recently, high-end kitchen appliances.

Beginning in early November, LG Electronics, Inc. will serve as the Viking distributor in South Korea.  LG will distribute a limited line of Viking/LG Electronics premium and ultra-premium products. This product line will be distributed solely in South Korea and utilize LG's strong brand recognition and distribution channels to grow the Viking brand in South Korea.

"We are pleased to announce the appointment of these two new international distributors, who join our expanding group of distinguished Viking distributors," says Dale Persons, Vice President of Business Development, Viking Range Corporation.

For more information on the Viking product line or to find a local dealer, visit http://www.vikingrange.com.

Viking Range Corporation is a major appliance manufacturer and culinary lifestyle company that originated ultra-premium commercial-type appliances for the indoor and outdoor kitchen. Viking major appliances are sold through a network of premium appliance distributors and dealers worldwide. To request product information, please contact Viking toll-free at +1-888-845-4641, or visit http://www.vikingrange.com. VIKING is a registered trademark of Viking Range Corporation.