LONDON, October 20, 2011 /PRNewswire/ --
Becomes No 1 UK ad platform after just 10 months in market
Videology, the UK's leading video advertising solutions platform, announced today that Rhys McLachlan has been appointed to the newly created position of Commercial Development Director, reporting into Ryan Jamboretz, Managing Director EMEA and Global Chief Development Officer.
Rhys, based in London, will lead client services and help agencies and their clients manage the expansion of video advertising from PC to mobile, tablet and other devices. He will also help lead the platform's expansion across Europe.
This planned expansion programme will augment the company's impressive growth record. Since launching in the UK in January 2011, Videology has grown to become the highest-reaching in-stream video ad platform in the country. (Comscore, Sept 2011.)
Videology has attracted significant volumes of business from agencies and built an impressive publisher network based on its ability to deliver video advertising solutions that eliminate potential errors in both targeting and measurement, helping to improve performance and ROI for digital video campaigns while boosting publisher revenues.
McLachlan comes to Videology after an eight-year tenure at MediaCom, where he was Managing Partner, Futures & Implementation. During his time at MediaCom, he has been instrumental in the activation of their market leading approach to VOD and several industry firsts, including web-connected TV opportunities and the implementation of the UK's first addressable IPTV solution.
"Rhys has unsurpassed insight into the emerging, multi-screen marketplace, and by extension, how marketers must adjust their media strategies to capitalize on these changes," said Jamboretz. "His contributions to Videology will be instrumental to our continued growth, as we seek to demonstrate and maximise the value that we bring to agencies and their clients within the increasingly integrated, data-driven video space."
"While we're sorry to see Rhys leave the MediaCom family, fortunately, in his new role, we will continue to benefit from his talent and experience," said Steve Bignell, Chief Operating Officer for MediaCom. "We look forward to working closely with Rhys as MediaCom and GroupM continue to develop and evolve the productive relationship with Videology that we've forged over the last 12 months."
McLachlan started his media career in the buying group of McCann Erickson in 1995, where he rose to the position of TV Associate Director during an eight-year tenure with the company.
Videology (videologygroup.com) is a video advertising solution that works across all platforms -- online, mobile, addressable television and other emerging delivery systems -- to flawlessly connect some of the world's most powerful brands with their targeted consumers. Videology is currently the primary video ad decisioning technology used by several, major agency holding companies to execute and optimize video advertising campaigns for their clients. The company is headquartered in Baltimore, MD, with offices in New York, Los Angeles, Chicago, San Francisco and London.