Victor Chandler to Rebrand as BetVictor in the UK

LONDON, January 13, 2012 /PRNewswire/ --

Today, we are delighted to announce the rebranding of Victor Chandler to BetVictor in the United Kingdom.

Victor Chandler maintains a rich heritage in the UK, from a small family business to one of the strongest independent sports and gaming companies in the world.

The decision to change the brand name is to ensure consistency and instant recognition across all international markets. BetVictor is already successfully running across Europe, and will now be the banner under which the UK operation trades.

The uniform brand will leverage all the long-standing qualities and values, and most importantly the pioneering spirit and passion for sport, that makes Victor Chandler such a trusted and successful business.

The new home of BetVictor is http://www.betvictor.com.  The new website offers a fresh and exciting feel and has been designed to deliver a cleaner and more engaging betting experience for customers. Ease of navigation and enhanced functionality are at the heart of the new creation and these features will compliment a continuing range of great value betting opportunities across a raft of sporting events.

Chairman of BetVictor, Victor Chandler said:

"As a company we are always innovating and moving forward, as well as extending our brand across new territories. The UK will continue to be the fulcrum of our international business and it makes perfect sense that the same brand name is used here as in foreign territories.

"I personally guarantee that we will continue to provide our superb range of betting opportunities across a comprehensive range of sporting events."

For any additional information, please contact Nick Braund at PHA Media on +44(0)207-021-378 or nick@pha-media.com