Viber Expands Global Footprint With Management Appointments in the US and Central and Eastern Europe

LONDON, July 7, 2015 /PRNewswire/ --

Global Messaging App Boosts Regional Management Teams to Increase Presence Worldwide 

Viber, one of the world's leading messaging apps with more than 573 million users worldwide, today announced a new global management structure to adapt to the needs of the fast-growing business and implement growth activities across new markets. The move includes two new senior appointments: Scott Nelson, who will head up Viber North America; and Atanas Raykov, who takes on the role of general manager Viber, Central and Eastern Europe. As part of this expansion, Viber has moved to a pan-regional strategy, with the global management team taking responsibility for the following areas:

• Scott Nelson is newly appointed as Head of Viber North America.
• Crystal Lee, previously Country Manager for Viber Philippines, has been promoted to head up South East Asia, including Indonesia, Singapore, Malaysia, Vietnam, Thailand and Myanmar. As part of the move, Viber's marketing activities in Vietnam will now be run under Lee's management from its South East Asia hub, based in Manila. Kristian Melquiades continues as General Manager for Viber Philippines, responsible for the domestic business strategy and increasing Viber's presence in the Philippines through local partnerships.
• Atanas Raykov, is newly appointed as General Manager, Viber Central and Eastern Europe.

"As a young company in a fast-paced industry we are constantly adapting in response to the growing needs of the business," said Michael Shmilov, Viber COO. "It's important for us to have a strong senior management team to support the groundswell we're currently seeing in these areas. They will be responsible for growth and retention strategies in their respective regions as part of our overall goal to build and retain a highly engaged global audience."

About Viber:  

Viber is a leading messaging, voice and video service that lets everyone in the world connect. Freely. Users can send free text messages, fun stickers, photos, videos and doodles, share locations, make free HD-quality calls and communicate with Push-To-Talk. With Viber Out, users can make low-cost calls to any phone number around the world. Viber is available for iPhone®, iPad®, Android™ phones and tablets, Windows Phone, BlackBerry®, Blackberry® 10, Windows®, Windows 8®, Mac and Linux devices over 3G/4G or WiFi connections. With over 573 million unique users in 193 countries, Viber is constantly innovating by introducing new platforms and adding fun new features like Public Chats. Viber is a Rakuten Group company.

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