GENEVA, October 17, 2013 /PRNewswire/ --
Three-year deal includes sponsorship of viagogo Autumn Tests and official secondary ticketing partnership
viagogo, the world's largest ticket marketplace, today unveiled a new partnership with Scottish Rugby.
(Logo: http://photos.prnewswire.com/prnh/20130918/639311 )
(Photo: http://photos.prnewswire.com/prnh/20131017/647568 )
Under the terms of the deal, viagogo will sponsor this year's November international matches at Murrayfield, which will now be branded the viagogo Autumn Tests. The matches will be played against Japan (9th November), South Africa (17th November) and Australia (23rd November) and tickets are now available at http://www.viagogo.co.uk and http://www.scottishrugby.org.
As the official secondary ticketing partner of Scottish Rugby, viagogo will also provide fans with a secure and guaranteed platform on which to buy and sell tickets safely for the viagogo Autumn Tests and all of Scotland's home matches over the three year period.
Oliver Wheeler, Global Head of Communications at viagogo, said: "We're very proud to be working with Scottish Rugby. This partnership marks a number of milestones for our business, as it's our first with a sport's governing body, our first in Scotland and our first with branding rights. It is also the first of what we hope will be many partnerships with sport governing bodies.
"Scottish Rugby is a forward-thinking organisation that shares our mission to provide access, security and choice to fans in Scotland, the UK and all over the world. We look forward to working together over the next three years."
Scottish Rugby's Chief Executive, Mark Dodson, said: "This ground-breaking deal is good news for Scottish Rugby financially and good news for our supporters both at home and overseas.
"In the past, if you bought a ticket and were unable to attend the game, you weren't allowed to resell that ticket. This deal gives us a significant extra outlet for tickets, extends our international reach in some of our biggest ex-pat markets and gives supporters who can no longer come to a game the opportunity to recoup their outlay within our revised ticket sale terms and conditions."
viagogo, which offers its service in nearly 50 countries, provides a guarantee that buyers will receive the tickets they bought in time for the event and sellers will get paid.
Scottish Rugby joins nearly a hundred of the biggest names in sport and entertainment that already work with viagogo across the world. In sport, these include more than 30 European football clubs, such as Chelsea, Manchester City, Bayern Munich and Paris Saint-Germain, as well as the French Open and the ATP World Tour Finals. In entertainment, viagogo provides the official ticket marketplace of several European music festivals, including Isle of Wight and Benicassim, and artists such as Madonna.
Notes to Editors
For further information, interviews or images, please contact the viagogo Press Office:
+44(0)7530-046540
press@viagogo.com
To learn more about viagogo, please visit: http://www.viagogo.com/about/explained
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