- Tracks travellers' eye movements for optimized booking experience
STOCKHOLM, June 16, 2015 /PRNewswire/ -- VIA Egencia®, the business travel company of Expedia, Inc., announced today the launch of its new, modern rail booking platform. The launch supports the VIA Egencia mission to transform business travel by integrating a consumer-style booking experience with full-service travel management with cutting-edge technology for business travellers.
A crucial part of the new interface for rail bookings was the use of eye-tracking research carried out with a group of volunteer business travellers. The resulting data was visualized in so-called "heat maps" that document which parts of the booking pages draw the most attention from users, and which parts were ignored. The results were used to optimize the website design, adapting the information and text according to the patterns registered during the study.
Michael Schüller, managing director at VIA Egencia Sweden, says:
"Our aim is to always focus on the business travellers and arrangers and start from their needs when we create our products and services. It's inspiring to be able to involve our travellers in our development research before finalizing the product, and we value this very much. It's a win-win situation as we first see how users read the pages and then use this information to offer an intuitive, efficient and positive booking experience. We've obviously also integrated features for our Travel Managers, such as tools for travel policy management and a wide variety of reporting."
Earlier in the year, VIA Egencia was awarded the prize for Best Travel Management Company at the Business Travel Awards in Stockholm.
About VIA Egencia VIA Egencia is the leading Travel Management Company in the Nordics and part of the Egencia worldwide network of business travel experts. The global TMC provides innovative business travel technology and expert local service to more than 10,000 clients in over 64 countries around the world. As part of the Expedia group (NASDAQ: EXPE), one of the world's largest online travel companies, VIA Egencia provides forward-looking companies with the ability to drive compliance and cost savings in their travel programs, while meeting the needs and requirements of the modern business traveller. For more information please visit us at www.egencia.se