Very.co.uk's Celeb Designers Unveil Their AW12 Mid Season Collections

LONDON, September 26, 2012 /PRNewswire/ --

As the weather is swiftly changing from Summer to Autumn, Fearne, Holly and Jameela launch their winter wardrobes full of cosy knitwear and glam Christmas dressing for Very.co.uk

FEARNE COTTON:

Mid season sees Fearne designing a sophisticated collection of partywear, with key pieces such as the cowl neck maxi gown, £85. In a vibrant violet colour, this maxi dress features statement embellishment with a subtle vintage twist.

Throughout Fearne's time at Very.co.uk, her collections continue to be an eclectic nod to various decades, from the metallic shift dress reminiscent of Debbie Harry, £49, the circle appliqué '60s dress which screams Twiggy, £49, to a sultry red figure-hugging "Mad Men"-esque mini dress, £55.

The faux-fur coat encapsulates the different vintage influences by remaining a timeless classic - a garment which has been in style throughout the 20th century and into the 21st century. Fearne's addition of large patch pockets and collarless design adds a modern twist to an essential wardrobe staple.

JAMEELA JAMIL:

Jameela Jamil launched her first collection with Very.co.uk back in May. Her mid season range is a strong addition to the individual style we saw in Jameela's AW range.

The palette of red, blue, black and cream brings the range of girly going-out dresses and androgynous tailoring into an alternative and edgy way of dressing for Christmas. Her wide-leg jumpsuit, £49, is finished off with quirky dungaree-style braces, teamed with her tailored puff sleeve shirt, this is one of the key looks from Jameela's collection.

Keeping the winter season casual and cool, Jameela's range also ticks the boxes with a cobalt blue knitted cropped jumper, £29, and high-waisted polka dot shorts, £29.

HOLLY WILLOUGHBY:

Known for her glamorous style, Holly Willoughby's mid season range does not disappoint when it comes to evening wear. Her collection of floor-length embellished gowns in luxurious fabrics positions Holly's range at the forefront for opulent Christmas dressing from £89.

For something a little more toned down, Holly's range also showcases more casual day dresses whilst maintaining a strong sense of style. The pleat shoulder pencil dress is cut-to-curve and stands out in a strong teal-blue colour, £59, while the floral printed jersey dress is feminine and easy to wear, £39.

Visit Very.co.uk to see the full collections from Fearne, Holly and Jameela and indulge in some glamorous winter dressing.

About Very:

Very is part of Shop Direct Group - the UK's leading online and home shopping retailer - which operates across 49 countries, including the US and Canada.
The Group has 5m active customers.
Very boasts celebrity collections from Fearne Cotton, Holly Willoughby and many more.
The Shop Direct Group brands receive over 600,000 website visits every day.
We deliver more than 25m parcels a year.

We sell more than 800 brands - including leading fashion labels and our own brands.

Our brands include:

Very.co.uk

Littlewoods.com

Isme.com

Woolworths.co.uk

Brandquarter.co.uk

Very.com

Contact:

Shop Direct PR Team, +44(0)844-292-4572