- Global public relations and marketing teams and Green Data Center News acknowledged for strong communications within green IT industry
KEFLAVIK, Iceland, Aug. 20, 2013 /PRNewswire/ -- Verne Global, an innovative, UK-based developer of energy efficient data center campuses, has been recognized with Silver and Bronze Stevie® Awards in the Communications Team of the Year and Website categories, respectively, for the 10th Annual International Business Awards(SM). The two awards highlight Verne Global's achievements in effectively communicating a new data center concept to key media and analysts and for its online content marketing platform, Green Data Center News.
Operational since spring 2012, Verne Global has set out to tackle some of the data center industry's greatest issues, including the price and unpredictability of power and rising carbon emissions. To obtain market awareness and educate experts on a new, innovative, out-of-the-box solution, the Verne Global communications team has developed and implemented an international PR campaign targeted at data center executives, CIOs, CSOs and other decision makers to demonstrate why an environmentally-friendly, competitively priced data center campus makes good business sense. With a focus on global press and analyst relations, the team has had great success with placement of Verne Global in over 200 articles from top tier press, including BBC, CNBC, Time and Newsweek, as well as key tech industry publications. Additional industry outreach includes speaking at prestigious conferences and executing events surrounding large announcements.
Verne Global has also seen success with its online content marketing campaign driven by Green Data Center News. Designed to give readers and subscribers a single site filled with industry news, the website continues to drive traffic, generate leads and maximizes Verne's visibility among the press and analyst community. Since creation, the site has captured nearly one-third of all traffic searched on relevant topics, developed a global audience of readers, and increased awareness for key industry issues.
"Since our launch, the global communications team has worked diligently to present Verne Global in to key journalists, analysts and conference audiences that are strong influencers in our industry. The result has been wide spread recognition of our brand and success in customer acquisition," said Lisa Rhodes, VP of Market Development. "It's very rewarding to be honored for the results we've achieved and we look forward to continuing to highlight the pressing need for affordable, renewable-powered data center solutions."
Judged by 250 industry executives, Verne Global is recognized from 3,300 nominations from 50 nations and territories in the annual award competition. Nicknamed the Stevies for the Greek word for "crowned," the awards will be presented to winners at a gala awards banquet at the W hotel in Barcelona, Spain on 14 October.
About Verne Global
Verne Global is developing the data centre industry's first carbon neutral data centre campus. Verne's mission is to develop data centres in optimised geographic areas that offer companies the best total cost of ownership and 100% renewable power without a price premium. Currently in the first stage of development, Verne Global is constructing a 44 acre campus on the former NATO Command Centre in Keflavik, Iceland. With Iceland's favourable natural attributes and renewable energy resources, Verne Global can save customers as much as $100 million in ten years on energy costs alone. For more information, please visit http://verneglobal.com
About the Stevie Awards Stevie Awards are conferred in five programs: The International Business Awards, The American Business Awards, the Asia-Pacific Stevie Awards, the Stevie Awards for Women in Business, and the Stevie Awards for Sales & Customer Service. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at www.StevieAwards.com.
SOURCE Verne Global