Verde Potash Announces Appointment of New VP Corporate Development

TORONTO, October 9, 2012 /PRNewswire/ --

Verde Potash (TSX: "NPK") ("Verde" or the "Company") is pleased to announce the appointment of Mr. Jaret Anderson as the Company's new Vice President Corporate Development. Mr. Anderson will be responsible for managing and expanding the Company's relationships with the investment community and will form part of the Company's senior management team going forward. He has covered the fertilizer and chemicals sector since 2006 for two boutique investment dealers and a global bank. Mr. Anderson has a total of 13 years of equity research experience and has covered Verde for the past two years, giving him a strong understanding of the Company.

Prior to joining Verde, Mr. Anderson was a Research Analyst covering the fertilizer and chemicals sectors at Mackie Research Capital Corp. and Salman Partners Inc. He had also spent seven years at UBS Securities Canada covering Canadian paper and forest companies, as well as the chemical and fertilizer industries. Mr. Anderson was rated #1 for earnings estimate accuracy by Starmine in 2006 and rated #2 for the quality of his reports in 2005. Over the past year he was ranked #1 on the Bloomberg Absolute Return Rank (BARR) for four of six stocks under coverage. Mr. Anderson received a Bachelor of Commerce, with Honours, from the University of British Columbia, and was awarded the CFA designation in 2000.

Cristiano Veloso, President & CEO, said: "We are excited to have someone of Mr. Anderson's reputation as part of the senior management team. Respect for his opinion and advice has built a solid analyst-issuer relationship, and we're looking forward to bringing that expertise into a full time role with management. Joining in a full time capacity, Mr. Anderson fills the role previously held by Mr. Jed Richardson as a consultant. Mr. Richardson will continue to contribute to the Verde team in a consultancy capacity and as a member of the Board of Directors."

About Verde Potash

Verde Potash, a Brazilian fertilizer exploration and development company, is focused on advancing the Cerrado Verde Project located in the heart of Brazil's largest agriculture market. Cerrado Verde is the source of a potash-rich deposit from which the Company intends to produce potassium chloride (KCl). In addition, the Company is developing its Calcario limestone project, limestone being a key raw material in the production of KCl.

About the Cerrado Verde Potash Project

Cerrado Verde is a unique project: 1) its high grade potash rock outcrops and is amenable to strip mining, allowing fast construction of a scalable operation; 2) it is located in the midst of the world's third largest and fastest growing fertilizer market; 3) it connects to Brazil's largest fertilizer distribution districts via existing and high quality infrastructure; 4) it has the potential to supply KCl to Brazil's local agriculture market from its large potash-rich deposit.

    Cautionary Language and Forward Looking Statements
 
    NEITHER THE TSX EXCHANGE NOR ITS REGULATION SERVICES PROVIDER (AS THAT
    TERM IS DEFINED IN THE POLICIES OF THE TSX EXCHANGE) ACCEPTS
    RESPONSIBILITY FOR THE ADEQUACY OR ACCURACY OF THIS RELEASE. THIS PRESS
    RELEASE CONTAINS CERTAIN "FORWARD LOOKING STATEMENTS", WHICH INCLUDE BUT
    IS NOT LIMITED TO, STATEMENTS WITH RESPECT TO THE FUTURE FINANCIAL OR
    OPERATING PERFORMANCE OF THE COMPANY, ITS SUBSIDIARIES AND ITS PROJECTS,
    AND STATEMENTS REGARDING USE OF PROCEEDS. FORWARD LOOKING STATEMENTS CAN
    GENERALLY BE IDENTIFIED BY THE USE OF WORDS SUCH AS "PLANS", "EXPECTS", OR
    "DOES NOT EXPECT" OR "IS EXPECTED", "ANTICIPATES" OR "DOES NOT
    ANTICIPATE", OR "BELIEVES", "INTENDS", "FORECASTS", "BUDGET", "SCHEDULED",
    "ESTIMATES" OR VARIATIONS OF SUCH WORDS OR PHRASES OR STATE THAT CERTAIN
    ACTIONS, EVENT, OR RESULTS "MAY", "COULD", "WOULD", "MIGHT", OR "WILL BE
    TAKEN", "OCCUR" OR "BE ACHIEVED". FORWARD LOOKING STATEMENTS INVOLVE KNOWN
    AND UNKNOWN RISKS, UNCERTAINTIES AND OTHER FACTORS WHICH MAY CAUSE THE
    ACTUAL RESULTS, PERFORMANCE OR ACHIEVEMENTS OF THE COMPANY TO BE
    MATERIALLY DIFFERENT FROM ANY FUTURE RESULTS, PERFORMANCE OR ACHIEVEMENTS
    EXPRESSED OR IMPLIED BY SAID STATEMENTS. THERE CAN BE NO ASSURANCES THAT
    FORWARD-LOOKING STATEMENTS WILL PROVE TO BE ACCURATE, AS ACTUAL RESULTS
    AND FUTURE EVENTS COULD DIFFER MATERIALLY FROM THOSE ANTICIPATED IN SAID
    STATEMENTS. ACCORDINGLY, READERS SHOULD NOT PLACE UNDUE RELIANCE ON
    FORWARD-LOOKING STATEMENTS.
 
    Readers are cautioned not to rely solely on the summary of such
    information contained in this release and are directed to the complete set
    of drill results posted on Verde's website (http://www.verdepotash.com)
    and filed on SEDAR (http://www.sedar.com) and any future amendments to
    such. Readers are also directed to the cautionary notices and disclaimers
    contained herein.

For further information:

Cristiano Veloso, President & Chief Executive Officer
Tel: +1-416-866-2966, Fax: +1-416-866-8829, Email: cv@verdepotash.com 

Jaret Anderson, CFA, VP Corporate Development
Tel: +1-416-866-2966 ext. 223, Fax: +1-416-866-8829, Email: jaret@verdepotash.com
http://www.verdepotash.com