-- Velti's mGage Communicate Pro Platform enhances customer engagement through mobile
LONDON, Nov. 25, 2013 /PRNewswire/ -- Velti (NASDAQ: VELT), the leading global provider of mobile marketing and advertising technology, today announced a two year deal with leading bookmaker, Ladbrokes, to provide its cloud-based mobile messaging platform, mGage Communicate Pro, to Ladbrokes' retail division.
Brands, such as Ladbrokes, are embracing mobile now more than ever as an opportunity to engage with their customers. Through an interactive user interface, Ladbrokes can set up multi-step campaigns based on individual user behaviour, to send personalised communications to their opted-in customer base. Two-way communication between Velti's platform and Ladbrokes' existing back-end system is enabled through the platform API, allowing easy back-office integration.
"The importance of securing a market-leading partner in mobile to support our digital engagement strategy with customers is vital. We seek to deliver an excitement that customers can't refuse and wanted to work with an experienced mobile partner to ensure that we are maximising the effectiveness of our marketing communications to grow revenues from this important channel," said Rob Sweeting, Head of Retail CRM, Ladbrokes.
Velti's mGage Communicate Pro offers real-time messaging to enhance communication, improve efficiency and drive revenue for brands. Its robust, cloud-based messaging platform enables sending customers personalized, timely and relevant messages via multiple channels such as SMS, MMS, push notifications, email, outbound dialling and social media channels. Complementary features such as mobile coupons, Passbook passes and mobile microsites can be set up and managed through the platform as well.
Velti's UK General Manager, Surash Patel commented, "Working with Ladbrokes is a great step forward for us in the gambling sector, as we believe we can play an active part with our technology and mobile marketing expertise, to help Ladbrokes really tap into the increasingly important mobile channel as part of their overall digital ambitions."
The name Ladbrokes is synonymous with betting and gaming: the hallmark of a premier brand. The Company, the origins of which date back to 1886, employs over 13,000 people in Britain and over 15,000 in total. It is one of the world's leading betting and gaming enterprises. Ladbrokes is a market leader in retail bookmaking in the UK, Ireland, Belgium and Spain where it operates a combined total of more than 2,800 betting shops. In addition to its extensive retail presence Ladbrokes offers thousands of betting markets on a daily basis via the Internet, mobile and telephone. Ladbrokes.com, the Company's online betting and gaming facility, has attracted in excess of one million active clients
Velti is the leading global provider of mobile marketing and advertising technology and solutions that enable brands, advertising agencies, mobile operators and media to implement highly targeted, interactive and measurable campaigns by communicating with and engaging consumers via their mobile devices. The Velti platform, called Velti mGage™, allows customers to use mobile and traditional media to reach targeted consumers, engage the consumer through the mobile Internet and applications, convert them into customers and continue to actively manage the relationship through the mobile channel. Velti is a publicly held corporation based in Jersey, and trades on the NASDAQ Global Select Market under the symbol VELT. For more information, visit www.velti.com.
SOURCE Velti plc