Vast Majority of Cooler Bags Unable to Cope with Very Hot Weather, Say Experts

LONDON, August 13, 2012 /PRNewswire/ --

Following the recent spell of hot weather, some UK product experts believe that most traditional 'cooler bags' do little to keep their contents truly cool. Now, one brand FlexiFreeze, prove their products to be in a class of their own.

With the weather last month clocking some seriously high temperatures and the new school term soon upon us, many of us put trust in our cooler bags to keep our lunches and picnic treats as cool as a cucumber.  However, whilst sold with the best intentions, some UK product experts believe the average cooler bag  does little to keep food and drink as cool as we would like and is safe.

The claim comes following independent tests commissioned by FlexiFreeze, a distributor of elite-quality cooler bags who wanted to find out how they stacked up against their competition.

"The results were compelling," says Sanjay Bhalla, who runs International distributorship for the expansive range of FlexiFreeze products.

He continues, "Our products were laboratory tested against cooler bags and lunch boxes sold by current industry leaders,  and with our unique design features and patented technology, FlexiFreeze products were proven to keep food and drink considerably cooler for longer, every time."

With these results firmly in the bag, the company hopes that their product lines will be put to the ultimate consumer test during the season's next hot spell, confident that the 'FlexiFreeze' difference will prove a saving grace to those who are tired of the inevitable melt down and that FlexiFreeze will be a safe, effective and re-freshing difference.

The company has worked diligently to develop patented technology that results in the most technologically advanced cooler bags and lunch boxes currently on the market. Containing purified water and no toxic gels, the child-safe FlexiFreeze cooler bags and lunch boxes can be folded fully flat, repeatedly frozen and are proven to keep contents cold for an impressive 10 hours - far longer than other products on the market.

"Part of our mandate is to adapt our patented technology to as many uses as possible. This is allowing us to create some truly innovative cooler products," Bhalla  adds.

For example, aside from the traditional cooler bag, FlexiFreeze boasts a range of cooler lunch boxes, sports drinks, bags and even ice vests and medical coolers for products such as Insulin.

While the technology was developed in the United States, the company's UK website is the only place outside of North America that stocks their products and is the central place of purchase for all locations across the globe. As Bhalla attests, this is making the summer of 2012 a very busy season.

"Our teams are working around the clock to ensure that we have the stock, order fulfilment infrastructure and customer service required to keep on top of the thousands of orders we are receiving each week internationally. Consumers are slowly turning their allegiance over to FlexiFreeze products and we are confident that the world will soon come to appreciate the safer, cooler difference we offer," he concludes.

To find out more about the range of products offered by FlexiFreeze, please visit: http://www.flexifreeze.co.uk

About FlexiFreeze

Keeping drinks, food and even medicines cold using cooler has always been a challenge!

Many of us have tried putting our reusable cooler bags in the freezer so the contents would stay cool until lunchtime or adding gel packs to our cool bags or even freezing bottles of water and putting them into cooler bags or lunch boxes. It only helps a little, but most of these aren't solutions based on technology .

FlexiFreeze is based on Patented technology and it's proven to be much better at holding the cold and keeping cooler longer and in the safest way - better than any other bag on the market.

With a choice of frozen water or blue gel packs, choosing ice over synthetic cooler inserts is a no-brainer - ice is the by far the more effective cooling material. But ice melts, and the contents of your cooler can wind up a soggy mess - unless you've got FlexiFreeze.

FlexiFreeze freezable coolers have lots of built-in ice pockets that provide long-lasting cold. Think of it as cooler bags lined with industrial water-filled bubble wrap! The coolers are made using Patented Technology designed to be collapsible and fold up so that fit in your freezer for the next time you need a cooler.

The result, FlexiFreeze is much better at holding the cold temperature in the bag than other cooler bags on the market. The coolest way to keep stuff cool - for longer!

For further information please visit http://www.flexifreeze.co.uk

Or, contact
Sanjay Bhalla
FlexiFreeze Ltd
+44(0)8456-17-16-17
sanjay@flexifreeze.co.uk