NEW DELHI, February 18, 2013 /PRNewswire/ --
As the spirit of Valentine's finds its way into your heart, Durex celebrates the night of love and togetherness. Durex, the No 1 global condom brand the stable of Reckitt Benckiser celebrated Valentine's night party at Shroom, The Crescent Mall, New Delhi. The party saw tremendous excitement with celebrities and socialites including Gul Panag and others.
First time ever, a socially responsible condom brand which is a global leader has entered the Indian arena with the objective of changing the mindset of Indian consumers. Socialites who are at the forefront of being the change agents were seen sporting the theme. A fun evening with lots of games, cheer and love filled the air. The party was aimed at lifting the taboo towards condoms among youth, with the message on fun and safe sex, and had several fun activities towards this objective. The party was decorated with different colored condoms. People were seen sporting condom hats, broaches and earnings - there was even a dress made out of condoms.
Mr. Chander Mohan Sethi, Senior Vice-President, South East Asia-Reckitt Benckiser said, "We envision Durex to be the No 1 sexual wellbeing brand because as an organization we believe in wellbeing. At Durex, we believe that sex is not just physical, there is a strong emotional bond between lovers. Durex firmly stands for love and togetherness between couples, and this initiative is all about strengthening this emotional connect. Durex is the global No 1 brand and in different parts of the world we are working in association with consumer forums, trade organizations and the government. Our vision is to educate and communicate key messages of love and safe sex, which is extremely relevant in a country like India."
Gul Panag, actor, adds, "Sex is an integral part of life. It's naïve to be in denial. Since its happening anyways - overtly or covertly why not acknowledge it? And while one is on the subject let's not ignore the importance of practicing safe sex, especially in India where AIDS awareness is much needed."
Durex gave an online platform to people who wanted to be a part of this party. People were invited to upload pictures along with their partners on Durex India facebook page and participate. The liked photographs won some truly memorable experiences through the Valentine's night. According to Kanika Mathur, President, Digitas, the agency that came up with the idea, "Durex has always been about love and sex, connecting couples in love but in a fun way. Hence, Valentine's night is just the platform, the brand needs to own. It does add an interesting dimension to the big day."
About Reckitt Benckiser:
Reckitt Benckiser (RB) is a global consumer goods leader in health, hygiene and home.
With a purpose of delivering innovative solutions for healthier lives and happier homes, RB is in the top 25 of companies listed on the London Stock Exchange. Since 2000 net revenues have trebled and the market cap has increased by 5 times. Today it is the global No 1 or No 2 in the majority of its fast-growing categories, driven by an exceptional rate of innovation. It's health, hygiene and home portfolio is led by 19 global Powerbrands including Nurofen, Strepsils Gaviscon, Mucinex, Durex, Scholl, Lysol, Dettol, Clearasil, Veet, Harpic, Bang, Mortein, Finish, Vanish, Woolite, Calgon, Airwick, and French's, and they account for 70% of net revenue.
RB people and its culture are at the heart of the company's success. They have an intense drive for achievement and a desire to outperform wherever they focus, including in CSR where the company has reduced its carbon footprint by 20% in 5 years and is targeting now to deliver a 1/3 reduction in water use, 1/3 further reduction in Carbon and have 1/3 of its net revenue coming from more sustainable products by 2020. It is also the Save the children charity's largest FMCG global partner.
The company has operations in over 60 countries, with headquarters in the UK, Singapore, Dubai and Amsterdam, and sales in almost 200 countries, The company employs approximately 38,000 people worldwide.
For more information visit www.rb.com/in and www.facebook.com/durexindia
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Primary Media Contact : Sushila Ahlawat, sushila@integralpr.com, 91-9999395952
Secondary Media Contact : Rakesh Kumar Jha, rakesh@integralpr.com, 91-9873904595
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