DUBLIN, June 14, 2013 /PRNewswire/ --

Research and Markets ( http://www.researchandmarkets.com/research/hcnldx/us_social_tv) has announced the addition of the "US Social TV Revenue Opportunities" report to their offering.

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Television is in the midst of a disruptive phase of transformation that will ultimately change how the medium operates. The availability of TV content and the way people consume it will change, gradually but inevitably, and TV will evolve into a popular social (i.e., interactive) medium.

Today, social TV is one of the hottest trends in social media as more than half of all TV viewers in the US regularly use a second device while watching TV. Many nationally-broadcast live events generate tens of millions of social media comments, and brands have begun to sponsor social interaction as part of their ad spending during those events. However, despite explosive upward trends in this social behavior, advertisers remain wary of devoting new spending to social TV. Concrete metrics measuring return on investment are necessary. Although those metrics are beginning to appear, social TV revenue growth will be limited until they are widely adopted.

This analysis has identified four revenue-generating sectors within the social TV business:

- Social TV advertising
- Social TV metrics and ad-targeting companies
- Consumer spending on social TV retail apps
- Social TV app licensing

This report takes an in-depth look at the social TV environment, including emerging business models, strategies and companies involved. Also presented is a five-year forecast for US revenues, segmented by the four sectors outlined above.

Key Topics Covered:

Introduction
Social TV Market Dynamics & Forecast
Takeaways for TV Ecosystem
Social TV Forecast
Forecast Commentary
What It Means
Social TV Platform Companies Lack Revenue Focus
Social TV Platform Strategies
Social TV Platform Business Models Taking Shape
Will Platform Providers Win?
Social TV Apps Have Short-Term Market Lead
Mobile Second-Screen vs. The connected TV
Check-In and Gamification
Guides and Discovery Services Become Social
Social Guide Challenge: Scaling Up
Social TV Needs Response Metrics & Media Planning

For more information visit http://www.researchandmarkets.com/research/hcnldx/us_social_tv

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Media and Entertainment

SOURCE Research and Markets