U.S. Retailer Wayfair Partners with Tesco to Drive Home & Furniture Sales in the U.K.

- Partnership Extends International Reach for the U.S.'s Largest Online Retailer of Home Furnishings

LONDON, Sept. 19, 2012 /PRNewswire/ -- Wayfair, the United States' largest online retailer of home furnishings, today announced its first partnership with Tesco, to offer an extensive selection of furniture, lighting, decor and other home goods on Tesco Direct. Wayfair's participation in the online marketplace enables Tesco to add a vast selection of home products to its extensive online offering and deliver a seamless shopping experience to its customers. The partnership further extends Wayfair's reach in the UK, building upon the rapid growth of wayfair.co.uk as a popular destination for home decor and furnishings.

"Tesco Direct offers Wayfair an unparalleled global channel to reach millions of new households in the UK," said Niraj Shah, CEO and co-founder of Wayfair. "We're building the world's largest international network of home furnishing options coupled with a logistically sophisticated and localised shopping experience that is transforming the way people shop for home products. Together with Tesco, we're bringing the Wayfair experience to a much broader range of shoppers, showing customers that it's easy and safe to make major home furnishings purchases online."

Wayfair is on track to exceed 2011 figures which were more than £300 million worth of global sales. The company celebrated its 1000th employee earlier this year and is rapidly expanding its team and product selection in the UK, Germany and Australia. Wayfair currently offers 20,000 products on Tesco Direct and plans to increase that number to 60,000 by end of the year.

Neela Mukherjee from Tesco Direct added: "Wayfair brings an extensive catalogue of home products and furniture to complement the great range already available on Tesco Direct."

Wayfair operates in the UK, Germany and Australia, with offices and its central headquarters located in the United States.  In each market Wayfair couples the technology platform and business processes first built in North America with a local supplier base, product selection and custom tailored supply chain. Wayfair's UK operations are led by a buying and merchandising team located in Central London, and an operations, customer service and finance team in Galway, Ireland. You can visit Wayfair UK at wayfair.co.uk.

About Tesco
Tesco is the UK's largest retailer and one of the world's leading international retailers. Tesco has around 5,000 stores worldwide, employing almost 500,000 people in the 13 countries.

About Wayfair
Wayfair LLC is the parent company for Wayfair.com, which offers a zillion things home – the largest catalog of home items anywhere, crossing all styles and budgets, and offering 5,000+ brands of furniture, lighting, cookware and more. With this massive selection of more than five million products, chances are good people can find just the right items for their homes. Other sites under the Wayfair umbrella include www.wayfair.co.uk, www.allmodern.co.uk, www.wayfair.de, www.wayfair.com.au/, www.AllModern.com and www.JossAndMain.com.

Headquartered in Boston, Massachusetts, Wayfair employs more than 1000 people and was recently named one of the top 25 best technology companies to work for in 2012 by Business Insider. Wayfair operates distribution centers in Ogden, Utah and Hebron, Kentucky, and international offices in Galway, Ireland, London, Munich and Sydney.