The traditional hearing aid market in this report is analyzed at both a manufacturer level, as well as at a retail level. The manufacturer hearing aid market segment represents the revenue generated from manufacturers selling their hearing aids to retailers. The retail hearing aid market segment represents the revenue generated from retailers selling hearing aids to end users.
This approach was taken in order to do a comparison of the market revenue of the manufacturers of the hearing aid devices versus the retail hearing aid sales. In most states, the right to sell hearing aids is limited to audiologists and hearing instrument specialists.
Audiologists require several years of schooling and, in most states, hearing instrument specialists are required to take a two year course in hearing loss diagnosis and hearing aid fitting before they are certified to sell. These requirements limit the number and growth rate of points of sale, in turn limiting the overall growth potential of the hearing aid market. Any measures to broaden distribution channels in a way that do not alienate audiologists and independent hearing instrument specialists will enhance hearing aid sales. One major driver is the aging population. As a person ages, the rate occurrence of hearing impairment increases.
In the United States, the baby boomer demographic (those born between 1945 and 1965, colloquially) is entering ages where hearing impairment increases. As such, the customer base will continue to expand. If these new candidates can be successfully targeted, there is a large potential for growth.
Key Topics Covered:
1. Executive Summary U.S. Hearing Aids And Audiology Device Market Overview Competitive Analysis Market Trends Market Developments Markets Included Key Report Updates
2. U.S. Hearing Aids And Audiology Device Market Overview 2.1 Introduction 2.1.1 Hearing Aids 220.127.116.11 Standard Hearing Aids 18.104.22.168 Implantable Hearing Aids 22.214.171.124 Hearing Aid Batteries 2.1.2 Diagnostic Equipment For Detecting Hearing Loss 2.1.3 Personal Sound Amplification Products 2.2 Market Overview 2.3 Trend Analysis 2.4 Drivers And Limiters 2.4.1 Market Drivers 2.4.2 Market Limiters 2.5 Competitive Market Share Analysis 2.5.1 Holding Companies And Brand Ownership 2.5.2 Leading Competitors 2.6 Mergers And Acquisitions
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