DUBLIN, Apr. 18, 2017 /PRNewswire/ --

Research and Markets has announced the addition of the "Prepaid and Gift Cards in the U.S., 5th Edition" report to their offering.

Prepaid and Gift Cards in the U.S. covers trends shaping the prepaid card market. For the purposes of this report, prepaid cards include closed-loop and open-loop (general-purpose) prepaid cards, with a focus on open-loop consumer, payroll and government prepaid cards; open-loop and closed-loop gift cards; and open-loop employee rewards and incentives cards.

Key Topics Covered:

Chapter 1: Executive Summary
Report Scope
Report Summary
Market Size and Forecast
Challenges & Opportunities
Prepaid Card Usage Trends
Prepaid Card Usage Rationales
Prepaid Card Brands
Prepaid Card Cost, Usage Method & Spend Analysis
Gift Card Usage and Purchasing Trends
Prepaid Card Marketers and Issuers
American Express
Blackhawk Network, Inc.
BofI Holding, Inc.
The Bancorp Bank
Green Dot
MetaBank
NetSpend

Chapter 2: Introduction and Overview
Market segmentation
Types of prepaid cards
Categorization according to use
Fees

Chapter 3: Market Size and Forecast
U.S. prepaid card market size and forecast
Open-loop prepaid cards
Closed-loop prepaid cards
Government-administered prepaid cards
Government prepaid card market size
!Unexpected End of Formula
Comerica and U.S. Bank dominate government cards
Interchange analysis
Gift cards
Gift card market size

Chapter 4: Challenges and Opportunities
Be of good cheer
Don't let regulation make you blue
The CFPB is not the only game in town
Broadening the target audience
Targeting the gig economy
Employee rewards and incentives
The tax card cometh
Retention, retention, retention
Reloading with direct deposit: no longer as important to card retention?
Pricing and profit trends
Reduced pricing pressure
Rewards and incentives on the upswing
Cardholder financial management a win-win
Low-cost bank accounts a serious threat, but do they make money?
Fraud and loss

Chapter 5: Prepaid Card Usage Trends
Trends over time
Reloadable & non-reloadable prepaid card use: 2013-2016
Reloadable general-purpose prepaid card use: 2014-2016
Credit score
Banked status, remittance use and mobile payment methods
Fully banked, underbanked and unbanked
Remittances
Mobile payment methods
Bill payment preferences

Chapter 6: Prepaid Card Usage Rationales
Prepaid card features: usage and importance
Online and in-store purchases
P2P, bill payment and check writing
Discounts and rewards
Financial management features
Funding, deposit and transfer methods
Reasons for choosing prepaid cards
Costs associated with card of top importance when choosing card
Card usage factors
A substitute for a credit card? Yes. For a bank account? Not so much.

Chapter 7: Prepaid Card Brands
Prepaid card network brands
Demographic analysis
Banked status, other payment cards and credit score
Prepaid card marketer brands
Prepaid cards used and used most

Chapter 8: Prepaid Card Cost, Usage Method & Spend Analysis
Introduction
Monthly usage, spend and costs
Effect of HH income on card usage, spend and costs
Effect of direct deposit on card usage, spend and costs

Chapter 9: Gift Card Usage and Purchasing Trends
Gift card giving
Top occasions, by dollar value
Top givers, by dollar value
Gift card retailer segmentation analysis
Gift Card Usage Rationales
Gift Card Distribution Attitudes
Demographic analysis

Chapter 10: Prepaid Card Marketer & Issuer Strategies
American Express
Success and accomplishments
Change of tack
Blackhawk Network, Inc.
Retail products
Retail distribution
Digital innovation
Bank and card network partners
Incentives segment
Performance trends
BofI Holding, Inc.
Prepaid cards
Tax refund cards are about more than just cards
Performance trends: H& R Block Emerald Card
The Bancorp Bank
Troubles in the rear view mirror?
Card programs
Performance trends
Green Dot
Competitive positioning
Product and services
Retail distribution
Key card trends
Purchase Value and Deposits, 2011-2015
Purchase Value and Deposits, 2011-2015
Performance summary
MetaBank
Performance trends
NetSpend
Competitive positioning
Retail distribution
Card brands
Performance trends

Companies Mentioned

- American Express
- Blackhawk Network, Inc.
- BofI Holding, Inc.
- Green Dot
- H& R Block
- MetaBank
- NetSpend
- The Bancorp Bank
- Walmart

For more information about this report visit http://www.researchandmarkets.com/research/l92kr2/prepaid_and_gift

About Research and Markets
Research and Markets is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.

Media Contact:

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com

For E.S.T Office Hours Call +1-917-300-0470
For U.S./CAN Toll Free Call +1-800-526-8630
For GMT Office Hours Call +353-1-416-8900

U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716

Related Links

http://www.researchandmarkets.com

SOURCE Research and Markets