Accessibility Statement Skip Navigation
  • Resources
  • Blog
  • Journalists
  • +44 (0)20 7454 5110
  • Client Login
  • Send a Release
Return to PR Newswire homepage
  • News
  • Products
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All Public Company News
      • All Multimedia News
      • View All News Releases

      • Regulatory News

      • D/A/CH Regulatory News
      • UK Regulatory News
      • View All Regulatory News

  • Business & Money
      • Auto & Transportation

      • Aerospace & Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads & Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking & Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film & Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers & Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalisation
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls & Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil & Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defence
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation & Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking & Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers & Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines & Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics & Personal Care
      • Fashion
      • Food & Beverages
      • Furniture & Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewellery
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film & Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks & Tourist Attractions
      • Gambling & Casinos
      • Hotels & Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Animal Welfare
      • Corporate Social Responsibility
      • Economic News, Trends & Analysis
      • Education
      • Environmental
      • European Government
      • Labour & Union
      • Natural Disasters
      • Not For Profit
      • Public Safety
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Overview
  • Distribution
  • Paid Placement
  • Multichannel Amplification
  • Disclosure Services
  • SocialBoost
  • Rooms
    • MediaRoom
    • ESG Rooms
  • AI Tools
  • General Enquiries
  • Media Enquiries
  • Partnerships
  • Hamburger menu
  • Cision PR Newswire UK provides press release distribution, targeting, monitoring, and marketing services
  • Send a Release
    • Phone

    • +44 (0)20 7454 5110 from 8 AM - 5:30 PM GMT

    • ALL CONTACT INFO
    • Contact Us

      +44 (0)20 7454 5110
      from 8 AM - 5:30 PM GMT

  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists
  • News in Focus
    • Browse News Releases
    • Regulatory News
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
    • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists
  • Overview
  • Distribution
  • Paid Placement
  • Multichannel Amplification
  • Disclosure Services
  • Cision Communications Cloud®
  • AI Tools
  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists
  • General Enquiries
  • Media Enquiries
  • Partnerships
  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists

United States Pet Supplements Market 2012-2021 (2017 Report) - Research and Markets

This image opens in the lightbox

News provided by

Research and Markets

17 May, 2017, 11:00 GMT

Share this article

Share toX

Share this article

Share toX

DUBLIN, May 17, 2017 /PRNewswire/ --

Research and Markets has announced the addition of the "Pet Supplements Market in the U.S., 6th Edition" report to their offering.

For quite a few years now the pet market's overall focus on wellness has led to many pet owners to pay a lot more attention to their pets' nutrition, scrutinizing ingredients and seeking out premium quality products to ensure that their pets stay healthy and happy. Pet owners are reading ingredient lists, inspecting nutritional claims, and growing more and more aware of how a pet's diet can impact a host of health conditions, including age- and obesity-related issues, anxiety, skin and coat issues, and energy levels. "Pet Supplements in the U.S., 6th Edition" report is a detailed examination of how this wellness trend is playing out in the pet supplements market as marketers seek new ways to make supplements an integral part of their pets' wellness routines. With sales of $580 million in 2016, up 3.5% from the previous year, the pet supplements market is expected to show moderate but steady growth for the foreseeable future, bolstered by a continued focus on health and nutrition in the overall pet market.

Pet supplement marketers are competing against a full court press by marketers of functional treats and foods, which are attempting to draw sales away from pet supplements as pet owners seek out ways to address their pets' nutritional needs in more convenient and pet-pampering formats. Condition-specific formulations abound on pet food shelves, and the pet supplements market is responding via new products that provide relief from a range of health issues. Many incorporate ingredients borrowed from human supplements, with digestive health, joint health, anxiety, and brain health among the top sellers. In addition to these condition-specific products, the survey results show that pet owners are attracted to supplements that are made in the U.S. and those with natural/organic ingredients. The report also examines cutting-edge ingredients including cannabidiol (CBD), whose efficacy some pet owners applaud despite hesitance on the part of veterinarians and the National Animal Supplements Council (NASC).

Building on the analysis presented in the previous five editions of this report, this fully updated sixth edition of Pet Supplements in the U.S. covers historical and projected retail sales from 2012 through 2021, competitive strategies of key players, and trends in new product development such as alternative formulations, condition-specific products, feline supplements, natural/organic supplements, and carry-overs from the human supplements market, as well as retail channel trends. Featuring exclusive data from the National Pet Owner Survey, the report details pet supplement purchasing trends as well as attitudes and demographic characteristics of pet supplement purchasers. Additional data sources include IRI marketer/brand sales data for mass-market channels and Simmons data profiling pet supplement purchaser attitudes and product preferences.

Key Topics Covered:

1 Executive Summary

1.1 The Market

- Pet Supplement Sales Experience Modest Growth In 2016
- Condition-Specific Pet Supplement Purchasing By Supplement Type
- Dogs Continue To Drive Pet Supplement Sales
- Market Outlook
- Pet Supplement Regulation

1.2 The Marketers

- Competitive Overview
- Mergers & Acquisitions
- Marketer & Brand Shares

1.3 Marketing & New Product Trends

- Joint Health, Digestive Health Top Supplement Types
- Competition From Pet Food And Treats - Supplements Address Palatability
- Condition-Specific Supplements
- Cat Supplements Offer More Than Hairball Relief
- Natural Supplements In High Demand
- Lifestage-Specific Supplements
- Cannabidiol Supplements Generate Interest, Pose Problems

1.4 Retail Trends

- Pet Specialty Channel Top Destination For Otc Pet Supplements
- Pet Specialty Channel Retailers
- Veterinary Channel Marketers And Trends
- Mass-Market, Farm & Feed And Natural Food Channels
- Online Sales A Growing Channel For Marketers

1.5 Consumer Trends

- Note On Data Sources
- Consumer Sentiments & Buying Habits
- Pet Supplements Consumer Sentiments
- Demographic Trends

2. The Market

- Chapter Highlights
- Introduction
- Scope Of Report
- Report Methodology
- Market Size And Composition
- Pet Supplement Sales Experience Modest Growth In 2016
- Condition-Specific Pet Supplement Sales
- Pet Supplement Sales By Channel
- Mass-Market Pet Supplement Sales By Category
- Dogs Continue To Drive Pet Supplement Sales
- Market Outlook
- Overall Focus On Health, Wellness Impacts Supplement Use
- Supplements Compete With Functional Foods, Treats 
- Pets With Allergies And Special Food Needs
- Senior And Overweight Pets
- Natural/Organic Supplements In High Demand
- Supplements As Preventive Care May Lower Vet Costs
- Pet Supplement Regulation
- FDA, Aafco Monitor Pet Supplements
- National Animal Supplement Council
- The Avma And Pet Supplements
- Market Projection

3. The Marketers 

- Chapter Highlights
- Competitive Overview
- Mergers & Acquisitions
- Expansion The Name Of The Game
- Rebranding Invigorates Brands
- System Saver
- Marketer Profile: Tropiclean
- Marketer Profile: Garmon Corp./Naturvet
- Marketer Profile: Food Science Corp. (Vetriscience/Pet Naturals)
- Marketer & Brand Shares
- Brand Use Across Channels
- Pet Specialty Supplements A Popular Choice With Pet Owners
- Mass-Market Activity In Pet Supplements

4. Marketing & New Product Trends

- Chapter Highlights
- Marketing & New Product Trends
- Joint Health, Digestive Health Top Supplement Types
- Condition Treated, 2016 (Percent Of Pet Product Purchasers)
- Competition From Pet Food And Treats
- Supplements Address Palatability
- Condition-Specific Supplements
- Cat Supplements Offer More Than Hairball Relief
- Natural Supplements In High Demand
- Lifestage-Specific Supplements
- Cannabidiol Supplements Generate Interest, Pose Problems

5. Retail Trends

- Chapter Highlights
- The Retail Landscape
- Pet Specialty Channel Top Destination For Otc Pet Supplements
- Pet Specialty Channel Retailers
- Veterinary Channel Marketers And Trends
- Supplements, 2016 (Percent Of Pet Owners)
- Mass-Market, Farm & Feed And Natural Food Channels
- Online Sales A Growing Channel For Marketers

6. Consumer Trends

- Chapter Highlights
- Overview Of Pet Supplement Purchasing
- Note On Data Sources
- Consumer Sentiments & Buying Habits
- Dog Owners More Likely To Use Supplements
- Made In USA, Natural/Organic Key Pet Supplement Purchasing Sentiments
- Pet Supplement Usage Frequency And Expenditures
- Pet Supplements Consumer Sentiments
- Demographic Trends
- Millennials, Homes With Children Skew High For Pet Supplement Use
- Simmons Demographic Trends For Pet Supplement Use

Companies Mentioned

- Garmon Corp./Naturvet
- Herbsmith
- Naturvet
- Pet Naturals of Vermont
- Petco
- Petsmart
- Target
- Tractor Supply Co
- Tropiclean
- Vetriscience
- Walmart

For more information about this report visit http://www.researchandmarkets.com/research/x2c2bj/pet_supplements

About Research and Markets

Research and Markets is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.

Media Contact:
Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com

For E.S.T Office Hours Call +1-917-300-0470
For U.S./CAN Toll Free Call +1-800-526-8630
For GMT Office Hours Call +353-1-416-8900

U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716

Related Links

http://www.researchandmarkets.com

Modal title

Contact PR Newswire

  • +44 (0)20 7454 5110
    from 8 AM - 5:30 PM GMT
  • General Enquiries
  • Media Enquiries
  • Partnerships

Products

  • Content Distribution
  • Multimedia Services
  • Disclosure Services
  • Cision Communications Cloud®

About

  • About PR Newswire
  • About Cision
  • Partnering Opportunities
  • Careers
  • Accessibility Statement
  • APAC
  • APAC - Simplified Chinese
  • APAC - Traditional Chinese
  • Brazil
  • Canada
  • Czech
  • Denmark
  • Finland
  • France
  • Germany
  • India
  • Indonesia
  • Israel
  • Japan
  • Korea
  • Mexico
  • Middle East
  • Middle East - Arabic
  • Netherlands
  • Norway
  • Poland
  • Portugal
  • Russia
  • Slovakia
  • Spain
  • Sweden
  • United States
  • Vietnam

My Services

  • All News Releases
  • Customer Portal
  • Resources
  • Blog
  • Journalists
  • Data Privacy

Do not sell or share my personal information:

  • Submit via Privacy@cision.com 
  • Call Privacy toll-free: 877-297-8921

Contact PR Newswire

Products

About

My Services
  • All News Releases
  • Customer Portal
  • Resources
  • Blog
  • Journalists
+44 (0)20 7454 5110
from 8 AM - 5:30 PM GMT
  • Terms of Use
  • Privacy Policy
  • Information Security Policy
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 PR Newswire Europe Limited. All Rights Reserved. A Cision company.