DUBLIN, June 09, 2015 /PRNewswire/ -- Research and Markets (http://www.researchandmarkets.com/research/jzlb3n/u_s_pet_market) has announced the addition of the "U.S. Pet Market Outlook, 2015-2016" report to their offering.
The past year helped confirm the pet industry as one of the most dynamic parts of the U.S. economy. Even when sales haven't kept up with the growth of recent years, the industry has managed to attract a slew of investment. The pet industry saw the biggest private equity deal of the year, when a group of investors bought PetSmart and took it private. And while one company focused on human products got out of the pet business (P&G), another got in (J. M. Smucker).
The industry has been a hotbed of innovation, with new products using the latest in technology and being promoted through social media and mobile apps. In fact, this year's Global Pet Expo saw a record number of new products, exhibit space and attendees.
This year's edition includes the latest in market sizing and projections, hot new product trends, developments in marketing and packaging, as well as data from Packaged Facts proprietary Pet Owners Survey. The report has everything you need to know about mergers and acquisitions, retail channel trends, and pet owner demographics, psychographics, and spending habits.
This report forecasts market size and growth for each category; examines new product activity; surveys retail channel trends including cross-channel shopping vs. shopper loyalty; and analyzes trends and shifts in the needs of today's pet parents. The report tabulates pet product sales channel by channel, using data from sources including IRI, whose Market Advantage service tracks sales in supermarkets, drugstores, mass merchandisers including Walmart, and select club stores, dollar stores and military commissaries; and SPINS, Inc., whose SPINSscan service tracks sales in the natural supermarket channel and in the specialty gourmet supermarket channel.
Key Topics Covered:
Chapter 1: Executive Summary
Chapter 2: Market Trends
Chapter 3: Industry Trends
Chapter 4: Retail Trends
Chapter 5: Pet Ownership Trends
- Central Garden & Pet
- Community Veterinary Clinics, LLC
- Freshpet's IPO Anything But Cold
- H.I.G. Capital
- J.M. Smucker
- Shore Capital
For more information visit http://www.researchandmarkets.com/research/jzlb3n/u_s_pet_market
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SOURCE Research and Markets