United States Hispanics as Pet Market Consumers Report: Topline Trends In Hispanic Pet Ownership - Research and Markets

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Research and Markets

07 Apr, 2017, 10:45 GMT

DUBLIN, April 07, 2017 /PRNewswire/ --

Research and Markets has announced the addition of the "Hispanics as Pet Market Consumers" report to their offering.

"Hispanics as Pet Market Consumers" takes a close look at how the profile of Latino pet owners differs from that of other pet owners. For example, 43% of Hispanic pet owners are under the age of 35, compared to just 30% of non-Hispanic pet owners. Hispanics are more likely to own dogs and are less likely to own cats. They also are more likely to own pets such as birds, fish or reptiles.

The past decade has seen a dramatic increase in the number of Hispanic pet owners in the United States. Between 2007 and 2016 the number of Latinos with pets in their homes skyrocketed from 11.4 million to 20.4 million as the pet ownership rate among Hispanics grew from 40% to 55%.

The report highlights trends in the growth of the population of Hispanic pet owners, provides a demographic profile and highlights the consumer behavior of Hispanic pet owners, including their pet expenditure patterns, retail channels favored for pet product purchases, shopping behavior and pet product preferences. It also includes an assessment of marketing approaches that work with Latino pet owners.

Key Topics Covered:

Chapter 1 Executive Summary

  • Insights And Opportunities
  • Profile Of Hispanic Pet Owners
  • Consumer Behavior
  • Marketing To Hispanic Pet Owners

Chapter 2 Insights And Opportunities

  • Topline Trends In Hispanic Pet Ownership
  • Market Opportunities

Chapter 3 Profile Of Hispanic Pet Owners

  • Impact Of Acculturation And National Heritage On Pet Ownership
  • Demographic Highlights Of Hispanic And Non-Hispanic Pet Owners
  • Demographic Highlights Of Latino Pet Owners And Non-Pet Owners

Chapter 4 Consumer Behavior

  • Where Latinos Shop For Pet Products
  • Pet Product Preferences
  • Shopping Behavior

Chapter 5 Marketing To Hispanic Pet Owners

  • Media Preferences
  • Marketing To Hispanic Pet Owners

For more information about this report visit http://www.researchandmarkets.com/research/hxnr95/hispanics_as_pet

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Laura Wood, Senior Manager
press@researchandmarkets.com 

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