The value of the total U.S. market for Barret's ablation devices increased in 2016. Growth is expected to persist throughout the forecasted period and will be driven by increases in unit sales countered by a decrease in the ASP. The growth has started to stabilize after experiencing a hyper stage during the period prior to 2012.
The intrinsic pricing of the devices remains relative stable, with the negative trend coming mainly from the market leader expanding its line of products with smaller degree view, which commands lower pricing compared to the 360-degree view option.
Key Topics Covered:
1. U.S. Gastrointestinal Endoscopic Device Market Overview
2. Disease Overview
2.1 Basic Anatomy
2.2 Gastrointestinal Disease: Treatment And Diagnostics