United States $22 Billion Frozen Foods Market 2016-2021: Focus on Hot Meals, Sides, and Snacks - Research and Markets

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Research and Markets

24 Mar, 2017, 15:45 GMT

DUBLIN, Mar. 24, 2017 /PRNewswire/ --

Research and Markets has announced the addition of the "Frozen Foods in the U.S.: Hot Meals, Sides, and Snacks, 6th Edition" report to their offering.

Frozen Foods in the U.S. projects that sales of frozen foods over the 2016-2021 period will experience a negative compound annual growth rate (CAGR) of -1.2%, going from over $22 billion to around $21 billion for the four key frozen food categories: Frozen Dinners/Entrées; Frozen Pizzas; Frozen Side Dishes; and Frozen Appetizers/Snacks.

The report covers sales through U.S. supermarkets, drugstores, mass merchandisers (Walmart, Target, Kmart, and Shopko), Sam's Club and BJ's warehouse clubs, dollar stores excluding Dollar Tree, and military commissaries. Packaged Facts' estimates of total market size for frozen foods and the categories covered incorporate sales through all channels and outlets.

Key Topics Covered:

CHAPTER 1 EXECUTIVE SUMMARY

INSIGHTS AND OPPORTUNITIES

  • The Market
  • Competitive Environment
  • Product Trends
  • Retail and Foodservice
  • Consumer Trends

CHAPTER 2 MARKET OVERVIEW

NOTE ON METHODOLOGY

MARKET CATEGORIES

OVERALL MARKET AT $22.3 BILLION

  • Frozen Foods Market Remains at $20.8 Billion in IRI-Tracked Sales
  • Frozen Dinner/Entrée Sales Show Negative Five-Year Growth
  • Frozen Pizza Showing Signs of Reviving?
  • Side Dishes Sales Flatten
  • Growth Falters in Frozen Appetizers/Snacks

MARKET OUTLOOK

  • Share of Consumers Who Buy Frozen Hot Meal Items Jumps to 90%
  • Declining Household Usage Rates Shown for Frozen Hot Meal Items
  • But Current Frozen Foods Consumers Are Buying More
  • Nutritional Value of Frozen Foods a Growing Concern
  • Level of Agreement with Statement: Most Frozen Dinners Have Little Nutritional Value, 2012-2016 (percent of U.S. population)
  • Frozen Considered More Affordable, Convenient Than Other Hot Meal Products
  • Quality the Most Important Factor to 80% of Frozen Foods Consumers
  • Frozen Foods Consumers Perceive Refrigerated/Fresh as Higher Quality
  • Preference for Fresh Presents a Formidable Challenge
  • Schwan: Consumers Have Complicated Relationship With Frozen
  • FDA Issues Draft Guidance to Food Industry for Voluntary Sodium Reduction Targets

PROJECTED MARKET GROWTH

  • Product Innovation Will Slow Frozen's Loss to Fresh


CHAPTER 3 THE MARKETERS

LEADING MARKETERS

LEADING BRANDS AND USAGE TRENDS

  • Banquet Remains Tops in Household Frozen Dinner Usage
  • Banquet Family Entrees the Most Frequently Consumed Frozen Entrées
  • DiGiorno Controls the Highly Consolidated Frozen Pizza Segment
  • Ore-Ida the Sole Frozen Potatoes Brand Eaten on a Frequent Basis
  • Hot Pockets Frequent Usage a Constant in Dynamic, Fragmented Hot Snacks Segment
  • Private Label Frozen Vegetables Consumed More Often Than National Brands

OVERVIEWS OF LEADING MARKETERS AND BRANDS

  • Nestlé
  • Conagra
  • Schwan's
  • Pinnacle Foods
  • Kraft Heinz
  • Amy's Kitchen
  • General Mills
  • Bellisio Foods
  • Tyson/Hillshire
  • Bueno Foods (El Encanto, Inc.)

OTHER KEY MARKETERS

  • B&G Foods
  • Ajinomoto Windsor Foods
  • Gold Star Chili
  • J&J Snack Foods
  • On-Cor Frozen Foods
  • Ruiz Foods
  • Skyline
  • Tabatchnick Frozen Soups
  • Willow Tree Farm

MEDIA, ADVERTISING, AND PROMOTIONS

  • B&G Re-Introduces Green Giant With The Giant Awakens Theme
  • Conagra Romances Women Consumers
  • Nestlé Touches All the Bases With Fit Kitchen
  • Bueno Foods Celebrates Anniversary With Free Cookbook
  • Schwan's Reminds Consumers Life Is Delicious
  • Bellasio Takes to Twitter for Eat!2.0


CHAPTER 4 PRODUCT TRENDS

PRODUCT TRENDS

CLEAN LABEL

  • Stouffer's Kitchen Cupboard Effort Promises Fewer, Simpler, Familiar Ingredients
  • Healthy Choice Simply Caf Steamers Feature Clean Label, On-Trend Recipes
  • Evol Invites You to Love What You Eat

CUISINES OF THE WORLD

  • Bellisio's EAT! Frozen Entr es Offer Global, Adventurous Flavors
  • Lean Cuisine's Limited-Time Entrées Inspired by International Culinary Trends
  • Mouth Meets South: First-Ever Packaged Frozen Soul Food Meals

SPECIAL DIETARY PREFERENCES

MAKING VEGGIES RELEVANT AGAIN

CHAPTER 5 RETAIL AND FOODSERVICE TRENDS

KEY POINTS

  • Supermarkets by Far the Dominant Channel for Frozen Food Spending
  • Private Label Plays a Significant Role in Some Frozen Food Segments
  • Schwan's: Retailers Can Make the Frozen Aisle a Linger-Worthy Destination

NATIONAL FROZEN & REFRIGERATED FOODS ASSOCIATION EMPHASIZES QUALITY AND FRESHNESS TO PROMOTE FROZEN

CHAPTER 6 CONSUMER TRENDS

KEY POINTS

FROZEN FOODS CONSUMPTION TRENDS

  • Over Half of U.S. Households Use Frozen Vegetables, Pizza, Potatoes
  • Age, Race, Presence of Children Strong Predictors of Use
  • African Americans, Households With Teens Are Heaviest Users of Frozen Dinners
  • Nine in 10 Consumers Buy Packaged Frozen Hot Meal Items
  • Half of Frozen Foods Consumers Keep Hot Meal Items on Hand
  • Frozen Foods Consumer Attitudes and Opinions
  • Quality Remains Most Important Factor in Purchase Decisions
  • Frozen Considered Most Convenient, Affordable Type of Hot Meal Item
  • Frozen Foods Consumers Are Busy and Strapped for Time
  • Concern About Nutritional Value of Frozen Skews Upscale


Willow Tree Farm For more information about this report visit http://www.researchandmarkets.com/research/nbmh85/frozen_foods_in

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