LONDON, June 6, 2014 /PRNewswire/ --
On 7th & 8th July 2014 Innovation agency Happen will create an "Everything you need to know about marketing to Generation Z" book. An insightful guide for forward thinking businesses, and they'll be doing it in just 48 hours, so experts from all corners of the globe can collaborate under one roof.
The idea formed after a number of conversations with Happen's current clients, who are interested in learning more about the children of today and, given the revolutionary times they are growing up through, the kind of consumers they will turn in to.
Questions arose as to how our clients should be thinking about marketing to this generation as they become young adults? How the influence of technology from such a young age will affect their buying habits in the future? And most importantly, what should companies be starting to do NOW to prepare for all this?
The book will be created to help answer these questions, focussing on Generation Z (those born after 2001). Happen's team of eclectic writers will be working alongside generational guru, author of TrenDNA and old friend Darrell Mann, who will be on hand to answer questions and provide his own unique insights.
Happen will bring fresh research, having spoken to over 4,500 people in 15 countries, undertaken expert interviews with school teachers, paediatricians, sports coaches and most importantly the children themselves, to really get under the skin of the generation and find out what makes them tick.
Happen will be pulling all this research together and setting up shop in their London hub from 10am Monday 7th July for 48 hours only. Working through the night (with the help of caffeine, sugar, local takeaways and some loud music) while planning the book throughout the day; conducting interviews late into the evening; designing layouts at 5am and signing off the whole book to send to the printers by 10am Wednesday 9th July.
To find out more visit: http://www.happen.com/48-hr-book
Happen is a creative innovation agency, which opens up opportunities for companies serious about transforming their business's innovation success rates - striving for 100%. Happen combines world leading practical and commercial knowledge, dogged determination and the systematic processes & creativity needed to achieve market place success.
Joel Newman -T: +44(0)203-6481088 | M: +44(0)7859-828-545