UKOM Reappoints comScore as Official Partner for UK Online Audience Measurement
LONDON, April 21, 2015 /PRNewswire/ -- comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that UKOM (UK Online Measurement Ltd), the leading voice for online audience measurement and governance for media owners, advertisers and media agencies in the UK, has signed an extension contract renewing their appointment of comScore as the exclusive partner for online media audience measurement in the UK.
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UKOM originally appointed comScore in 2012, naming them the approved data supplier partner commencing January 2013. The renewal is an extension, which ensures that comScore continues as UKOM's exclusive data supplier until March 2018. The agreement is based on a rolling review process that can extend the contract beyond 2018. UKOM is jointly owned by AOP and IAB, and governed by a cross-industry board with representatives from the IAB and AOP with ISBA and IPA (in an ex officio capacity). UKOM collectively represents the media measurement interests of the UK's leading digital publishers, advertisers and agencies.
Since comScore became the official partner, UKOM have provided Industry Standard status endorsement to comScore MMX, comScore Video Metrix and comScore MMX Multi-Platform services and have provided Development Level endorsement to comScore Mobile Metrix, which was launched in January 2015.
The new contract also ensures that UKOM and comScore are continuously working toward measurement of new platforms to address the evolutions of new technologies and consumer behaviour. The introduction of the UKOM Development Level endorsement status ensures that services can be brought to market quickly to keep pace with technological advances while still undergoing a thorough review by UKOM technical and commercial groups.
"We are thrilled that UKOM have reappointed comScore as the industry currency for online audience measurement in the UK," said Serge Matta, CEO and President of comScore. "Through this ongoing relationship, comScore and UKOM have delivered trusted, industry-supported solutions that provide media owners and buyers alike with actionable insights to better grow their businesses. We look forward to the continuation of this partnership with UKOM to bring best-in-class in audience measurement to the UK."
"UKOM has truly come of age over the last couple of years and is now firmly established as the digital audience measurement standard for the media industry, which has been the industry-wide ambition for UKOM since its beginning in 2010," said Douglas McArthur, Chairman of UKOM. "Thanks in great part to the work of comScore as our research partner since 2013, that ambition is reality and UKOM now has the platform to keep pace with the rapid advances of the digital landscape and remain a cornerstone of audience measurement. We are very pleased to renew our contract with comScore as the exclusive partner of online audience measurement in the UK and we look forward to more years of continued partnership."
UK Industry Endorsement
"comScore has worked with media owners, agencies and advertisers to meet their needs for a holistic view into today's digital consumer whether that's across desktop, smartphones or tablets. We are very happy about UKOM and comScore extending their relationship and are certain this will continue to benefit the UK digital industry as a whole."
- Guy Phillipson, CEO of the IAB UK
"UKOM's appointment of comScore in 2012 proved to be very fruitful for publishers, especially as multi-platform reporting became essential for monetising content across screens. As the digital publishing industry constantly evolves, we feel confident that comScore and UKOM will continue to deliver the solutions that media owners need to thrive."
- Tim Cain, Managing Director of AOP
"UKOM's partnership with comScore has delivered real and progressive accountability to the digital marketplace. UKOM's renewed endorsement of comScore recognises the importance of these datasets to media planners and buyers and the industry as a whole."
- Lynne Robinson, Research Director at IPA
"Trusted measurement is essential for advertisers to take full advantage of the opportunities that the digital channel affords in reaching consumers. We applaud UKOM and comScore on the results they have delivered in the past two years and are eager to see the benefits this partnership will bring to the advertising community in the future."
- Bob Wootton, Director of Media and Advertising at ISBA
About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behaviour that enable clients to maximise the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.
About UKOM
UK Online Measurement Company (UKOM) is an industry governed multi-platform audience measurement, currently delivered in partnership with comScore.
UKOM's objective is to set and oversee the delivery of a credible industry standard for digital audience measurement. That means quantifying audiences in terms of people, not browsers or machines. To learn more, please visit: http://www.ukom.uk.net/
Cautionary Note Regarding Forward-Looking Statements
This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, including, but not limited to, expectations regarding the impact and benefits to comScore of the reappointment by UKOM for online audience measurement, financial or otherwise. These statements involve risks and uncertainties that could cause our actual results to differ materially, including, but not limited to: the features and characteristics of the products, the rate of development of the digital marketing intelligence, Internet advertising and e-Commerce markets; the growth of the Internet as a medium for commerce, content, advertising and communications; and the acceptance of new products and methodologies by the industry, including existing and prospective clients. For a detailed discussion of these and other risk factors, please refer to comScore's most recent respective Quarterly Reports on Form 10-Q, Annual Reports on Form 10-K and from time to time other filings with the Securities and Exchange Commission (the "SEC"), which are available on the SEC's Web site (http://www.sec.gov). Stockholders of comScore are cautioned not to place undue reliance on forward-looking statements, which speak only as of the date such statements are made. comScore does not undertake any obligation to publicly update any forward-looking statements to reflect events, circumstances or new information after the date of this press release, or to reflect the occurrence of unanticipated events.
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