UK Men Show Sharp Increase in Attraction to Sporty Girls Post-Olympics

LONDON, August 24, 2012 /PRNewswire/ --

Research revealed today shows that the Olympics has had a huge affect on British male's fanciful thoughts with 63 per cent more men now attracted to sporty type girls than before the London 2012 Games.

These figures should come as no surprise considering UK men have spent the past fortnight watching bikini clad volleyball players and female athletes going for gold, and being impressed with the athleticism, bravery and appeal they have shown.

The survey carried out by Lynx, the UK's No.1^[1] grooming brand, found that men in the South were the most inspired by the British sporting summer with 67 per cent more saying they prefer athletic girls now, compared to a 53 per cent increase in guys from the North. However, men in Northern Ireland have clearly not been influenced by the likes of Team GB stars Jessica Ennis and Victoria Pendleton with 75 per cent less saying they were attracted to the sporting type than when they were previously surveyed in June.

The research also revealed that, contrary to popular belief, looks aren't everything as nearly three quarters (72 per cent) of British men are turned on more by personality than looks with the nation's ideal girl being interested in music (31 per cent), movies (28 per cent), travel and sightseeing (32 per cent).

Lynx, alongside their Lynx deodorant range, have recently re-launched their coloured shower gel range with each variant designed to help men keep up with five different types of girl, which includes the Lynx Sportsblast 2in1 shower gel & shampoo, intended to help guys keep up with sporty girls.

Lynx Brand Manager, Kavi Tolani, said: "It's clear that the nation is obsessed with sport more than ever before and not just in a celebratory way; whilst participation in sports programmes have increased, so to has the desirability of sporty girls amongst guys. Meeting their ideal girl is as likely to happen on the athletic track as it is off and our latest addition to the Lynx shower gel range has been created to give guys the competitive edge in these situations."

Notes to Editors:

• Data was collected on 24th June and 13th August 2012
• Lynx used the independent online research company Fly Research who surveyed 2,000 people from across the UK, aged 18 and over, between 29 June and 5 July 2012
• The 2,000 respondents were aged between 18-60
• An equal number of men and women were polled
• The term North-South divide refers to the perceived economic and cultural differences between Southern England and the rest of Great Britain (Northern England, Wales and Scotland). The divide cuts through the English Midlands. 

1. Based on latest IRI data May 2011