UK Consumers Willing To Do More To Get Additional Savings, Comparison Shop

- Global incentives provider Parago unveils UK shopping insights research that shows frugality is chief priority among shoppers

READING, England, Aug. 8, 2012 /PRNewswire/ -- Parago, a global consumer engagement and incentives company, today unveiled a shopper insights study that shows most shoppers in the UK have grown more price sensitive in the last twelve months. Additionally, these consumers are eager to work to find bargains and take the time to compare prices before shopping.

The shopper survey was established by Parago several years ago in the US to generate consumer insights on deal and promotion seeking behaviour. The 2012 UK research was conducted independently through online delivery and surveyed more than 500 consumers. Key findings include:

• 77 percent of shoppers surveyed have grown more sensitive to price in the past 12 months.
• Price primarily drives purchasing decisions for 73 percent of shoppers.
• 85 percent of shoppers believe their purchasing power has decreased or remained constant over the last year.
• 97 percent of consumers shop for price over brand at least some of the time.
• 94 percent of consumers would drive 5-10 minutes out of their way for a £5 discount on a £30 product.
• 92 percent of consumers compare prices before they shop at least sometimes.
• Cash back offers are very popular; 82 percent of consumers look for cash back offers specifically.  
• 70 percent of shoppers ask friends, family and colleagues for advice on deals and best prices at least sometimes.

"Price perception is paramount, and UK consumers are willing to work for the best bargain through whatever means necessary, including comparison shopping, seeking out cash-back offers or choosing price over brand," said Juli Spottiswood, Parago President & CEO. "To respond to this demand, marketers must determine how to respond to the shopper's desire for low price, while also driving incremental value for the company with opportunistic promotions."

Parago engages with more than 50 million shoppers each year and provides consumer incentive and customer acquisition rewards to Fortune 500 companies and many of the top companies around the globe.

About Parago
Parago is a leading provider of end-to-end engagement management programs for consumers, sales channels and employees, which deploy technology to drive better results. Parago provides services to many of the top companies around the globe. Parago has distinguished itself in the rewards-based incentives field for more than ten years by consistent reinvention of legacy approaches, introducing 27 industry firsts and receiving three patents. Parago issues more than $2 billion dollars in rewards every year, and offers the most all-inclusive approach to turn-key consumer, channel and employee management worldwide. Parargo has offices in the US and UK. For more information visit www.parago.com, the Parago blog or Twitter.