LONDON, December 2, 2014 /PRNewswire/ --
Word Waiter PR & Digital today launched its new Chinese SEO services, to help UK businesses target Chinese companies and consumers.
In China, SEO is different due to the dominance of the Baidu search engine, rather than Google. Other Chinese search engines include Qihoo 360 Search and Sogou.
Social media activity interacts with SEO like never before, and the Chinese use different social media networks too, such as Tencent Weibo and Qzone.
"We have the expertise to work with all of China's search engines and social media networks," said Word Waiter PR & Digital's Director, Luke Rowlands.
"There are distinct cultural and legal challenges when you run SEO campaigns targeting Chinese consumers and businesses, so we help clients overcome these barriers as part of our service," he added.
China has the largest economy in the world, according to figures recently released by the International Monetary Fund, and offers UK companies a wealth of commercial opportunities.
"There are now over 600 million internet users in China, many with sizeable disposable incomes, and UK-China trade exceeded £42.5 billion in 2013," said Word Waiter PR & Digital's SEO Manager, Thaddeus Walsh.
"Chinese citizens are expected to take over 100 million visits abroad during 2014, making China the world's largest source of overseas tourists, so Chinese SEO can help UK tourism businesses tap into that huge market.
"Despite the huge potential for tourism and many other sectors, from manufacturing to retail, UK exports to China continue to lag behind those of many major competitors. So today we're calling on UK businesses to seize the opportunity, and go Chinese with their SEO."
To find out more about Word Waiter PR & Digital's Chinese SEO services, visit: http://www.wordwaiter.com/blog/about/chinese-seo-services-launched .
SOURCE Word Waiter PR & Digital