LONDON, Dec. 2, 2013 /PRNewswire/ -- UBM Live today announces it has extended its partnership with NTSR, one of Turkey's leading events businesses, into a joint venture in which UBM will own a 75% stake. The joint venture will operate NTSR's six leading trade exhibitions: Europort, Intertraffic, Growtech, Istanbul Light, Boatshow and Boatshop. Combined these events cover over 43,000 sqm of exhibition space and host 1,100 exhibitors annually.
UBM has already successfully launched and acquired a number of events in Turkey in partnership with NTSR's Chairman Serkan Tiglioglu, including the CBME Turkey maternity show, IFSEC Istanbul security show, CPhI Istanbul pharmaceutical show and Food Ingredients Istanbul. The acquisition of a 75% stake in NTSR further extends this partnership and brings the businesses under shared management. The operational team will also work closely with UBM Asia's Rotaforte business – organiser of the very successful Istanbul Jewellery Fairs in March and October each year and Jewellery Shopping Fest events – to share best practice and explore new markets.
Serkan Tiglioglu will lead UBM Live's activities in Turkey as Executive Chairman, continuing to develop the existing portfolio and pursue new launches and acquisitions in the region.
UBM continues to develop its event portfolio in fast-growing markets and geographies using a proven model of working with local joint venture partners to unite local market knowledge with UBM's best practice and international resources. This allows UBM and its partners to further develop existing events and also adapt international flagship shows to meet local market needs. UBM has used this model successfully in Brazil, Mexico and across South East Asia.
Simon Foster, CEO of UBM Live said, "Turkey is an exciting market for us, and we are delighted to be deepening our partnership with NTSR. We already organise four successful events in Turkey with Mr. Tiglioglu and his highly experienced team. We now add six more market-leading shows to the joint venture. We welcome our new colleagues to UBM and look forward to continue building the business together over the coming years."
Serkan Tiglioglu, Executive Chairman of UBM NTSR said, "We have worked with UBM Live for several years now and have found them to be innovative and receptive partners. NTSR has an established reputation as a leader in trade fair organisation in the Eurasia and Turkish markets. Along with its strong international project partners, NTSR has been organising leading industry fairs in the region for over 34 years, and is one of the founders of the exhibition sector in Turkey. We see tremendous growth potential in the region and are pleased to be joining UBM Live to expand our presence further in the regional marketplace as well as bringing international visitors to Turkey."
Notes to Editors
UBM Live – www.ubmlive.com
NTSR - www.ntsr.com.tr
UBM Asia – www.ubmasia.com
UBM Rotaforte - www.ubmrotaforte.com
Boatshow – www.boatshow.com.tr
CBME Turkey – www.cbmeturkey.com
CPhI Istanbul - www.cphi.com/en/istanbul
Europort – www.europort-istanbul.com
Food Ingredients Istanbul - www.foodingredientsglobal.com/en/istanbul
Growtech – www.growtech.com.tr
IFSEC Istanbul - www.ifsec-istanbul.com
Intertraffic - www.intertraffic.com
Istanbul Light - www.istanbullight.com
About UBM Live
UBM Live connects people and creates opportunities for companies across five continents to develop new business, meet customers, launch new products, promote their brands and expand their markets. Through premier brands such as CPhI, Cruise Shipping, Ecobuild, Food Ingredients, IFSEC, TFM&A, and many others, UBM Live exhibitions, conferences, awards programs, publications, websites and training and certification programs are an integral part of the marketing plans of companies across more than 20 industry sectors.
SOURCE UBM Live