UBM India Launches Inaugural Conference on Mobile Applications

MUMBAI, June 22, 2012 /PRNewswire/ --

mApps 2012, a strategic conference centered on devising strategies for enterprises to reach target customers cost-effectively and increase conversion rate through innovative mobile applications, will be taking place at The Lalit Mumbai on 22-23 August in Mumbai, India. This conference will have domestic and international enterprises sharing their experience and expertise of promoting brands, products and solutions through the latest mobile applications.

The two-day event is structured into days specifically for enterprises and app developers respectively. The Strategic Enterprise Mobility Day will discuss the most relevant and pressing issues for enterprises like usability, cost-effective reach to the target customers and increasing conversion rates through apps like commerce, education, healthcare, shopping, gaming, etc. The Developer's Day will provide advanced hands-on training on porting of apps on different platforms, comparison of various operating systems, designing and developing hybrid apps, customising UI, memory optimisation techniques, debugging and commercialisation.

Strategic Enterprise Mobility Day will have industry speakers including Nitin Bhandari, Associate Vice President New Products and Partnerships, Vodafone; Satyam Sahu, Head Direct Channel Alliances and Government Acquisitions, ICICI; and Ranjit Satyanath, Technology Head, Shoppers Stop and Crossword. The workshop on Developer's Day will be conducted by mobile/web developer and trainer, Maximiliano Firtman. Visit www.mobileapps-india.com for more information.

About UBM India: UBM India is a subsidiary of UBM plc, which is the second largest independent exhibition organiser in the world. It is the largest trade exhibition organiser in India, responsible for 26 exhibitions in different locations across the country. The company is also involved in the organisation of conference programmes throughout India and in the publications of trade journals and magazines. For further details, please visit the UBM India website, www.ubmindia.in.

Primary Media Contact: Asan Bano, conferences-india@ubm.com, 91-22-4046 1466