UAE Exchange to Make Onam Memorable With Onasowbhagyam, 2011

ABU DHABI, UAE, August 29, 2011 /PRNewswire/ --

- Promotion for Keralite customers

- Total cash prize worth INR 250,000 and 10 Gold Coins to be won

- Promotion valid from 28th Aug. to 8th Sept. 2011

"Celebration will grow multi-fold this Onam with Onasowbhagyam promotion," announced
Mr. Y. Sudhir Kumar Shetty, COO - Global Operations, UAE Exchange. "We are glad to announce the 2011 version of Onasowbhagyam for our Keralite customers in the UAE. Since over three decades we are bringing exciting promotions with value-laden prizes for our customers, who have welcomed them with open arms. We are sure that this version of Onasowbhagyam too will get an overwhelming response."

In this 10-day promotion from UAE Exchange, the leading global remittance and foreign exchange brand, customers sending money to Kerala need to do so in a specific time period during the day through any UAE Exchange branch in the UAE. They need to then send their transaction number through SMS to 4642, to qualify for the corresponding daily draw and win prizes including INR 25,000 and a Gold Coin daily. The special timing called 'Onasowbhagyam timing at UAE Exchange' will be conveyed to the customers daily through Radio Asia or NTV.

Mr. Shetty further added, "To infuse innovation into the promotions, we tie up with various like-minded partners. For this promotion our partners in the Media are Radio Asia, NTV and Gulf Madhyamam. State Bank of Travancore has also joined hands with us."

Onasowbhagyam is one among the many popular promotions from UAE Exchange, which also offers the widest range of services in its class. It has a strong global network with over 530 direct offices in 24 countries. Strong correspondent relationship with over 150 global banks further strengthens its might. This commitment to customer service has earned UAE Exchange many awards including Dubai Quality Award, Sheikh Khalifa Excellence Award, MRM Business Excellence Award, Superbrand status for there times in a row and more.

The event for the launch of the promotion was attended by senior officials of UAE Exchange, representatives of our partners, special invitees and the Media.

Lahcen Aterta | Manager - Media Relations
UAE Exchange Centre LLC | P.O. Box 170, Abu Dhabi, UAE
Al Saigh Building, Hamdan Street
Tel: +971 2 4945480 | Fax: +971 2 6323893
aterta.lahcen@uaeexchange.com