UAE Exchange and UNICEF Join Hands for Children's Cause in the Holy Month of Ramadan

DUBAI, UAE, August 4, 2011 /PRNewswire/ --

UAE Exchange and UNICEF announced a new partnership to promote the cause of underprivileged children. In this partnership, the leading global remittance and foreign exchange brand will donate to UNICEF AED 0.10 for each remittance transaction done through UAE Exchange branches in the United Arab Emirates during the holy month of Ramadan.

"A child's smile is priceless and this Ramadan, customers of UAE Exchange have the opportunity to bring more smiles to underprivileged children," said Mr. Y. Sudhir Kumar Shetty, Chief Operating Officer, Global Operations, UAE Exchange. "We are always in the forefront for any humanitarian cause. In line with our CSR vision, we have always partnered with like-minded organisations. We are now proud to partner with UNICEF for the cause of the citizens of tomorrow. We are sure this noble initiative, in the holy month of Ramadan, will receive overwhelming response from our loyal customers. Our strong and wide network of branches across the UAE is leveraged for optimum effectiveness of such causes."

"We are delighted to add UAE Exchange to our list of committed partners and supporters," said Ibrahim El-Ziq, UNICEF Representative to the Gulf Area Office. "Throughout the world, UNICEF works to bring health, education and protection to all children - a mission that exceeds the capacity of any single organization and requires commitment from all those who share our respect for children's rights."

UAE Exchange has a network of more than 520 direct offices in 24 countries across five continents built over 30 years. Strong correspondent banking relationship with over 150 banks further helps in its aim.

UNICEF, with its strong presence in more than 150 countries and territories, is known for its initiatives to bring good health, education and protection to all underprivileged children across the world.

A Memorandum of Understanding announcing this partnership for children was signed at an event attended by senior officials from UNICEF and UAE Exchange, along with special invitees and the Media.

For more information, log on to http://www.uaeexchange.com

Lahcen Aterta | Manager - Media Relations
UAE Exchange Centre LLC | P.O. Box 170, Abu Dhabi, UAE
Tel: +971-2-4945480 | Fax: +971-2-6323893
aterta.lahcen@uaeexchange.com