U2opia Mobile Partners With MTN in Rwanda to Enrich Millions of Lives With Sponsored Data

NEW DELHI, December 14, 2015 /PRNewswire/ --

- After Successfully Connecting the Globe on USSD, Now Launches One-of-its-kind Sponsored Data Solution  

- Partners With MTN in Rwanda to Launch its Sponsored Data Solution, Fonepass, Making Data More Affordable and Accessible, in Emerging Countries  

Owing to the increasing demand of connectivity and accessing data on mobile phones in the region, U2opia Mobile announced the launch its sponsored data platform Fonepass. The platform was launched in collaboration with telecom operator MTN in Rwanda.

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Opening up to over 4 million subscribers, the platform enables users to access e-commerce services on Kaymu, stay connected on Binu, browse food options from Hello food, get safer motorcycle taxis from Safemoto, get travel advisory tips from Tripadvisor and unlock knowledge and opportunities with educational material on Library for all . Once users logs on, they can choose the app they want to access and start engaging and get rewarded for their usage.

U2opia Mobile is known to deliver connectivity solutions and products that have touched lives across the globe and provided internet services to people who could never afford it. With the launch of Fonepass, subscribers in developing nations will be able to explore the world of data and unlock its value at no cost. Fonepass allows customers to access their favorite mobile applications and also encourages them to try out new applications. More information about the service is available on http://www.fonepass.mobi

Fonepass integrates the sponsored data functionality into existing applications and mobile websites across mobile devices and operating systems, saving time and resources for building and supporting sponsored data-based offers. The platform then allows content providers and carriers to pay the cost of data use that would otherwise impact a subscriber's monthly data plan. For the operator, this offers new revenues streams from subscribers, increasing partnership opportunities with content providers for entirely new sources of "non-access" revenue and also enables their subscriber's greater value while monetizing its mobile data network. The platform gives Content providers the potential to enjoy increased customer traffic, at a lower the cost of sales and advertising. Subscribers can access more mobile data through sponsorships and enjoy the world of mobile data.

"With Internet access and smartphones now becoming more accessible in the Rwandan market, consumers now have access to literacy apps, utility apps, consumer centric services and the convenience of ecommerce that have been long enjoyed in developed markets. We are sure this partnership with U2opia mobile will enable us to roll out more services to our subscriber base and help customers enjoy services while we enrich their lives. This is an exciting new opportunity for us and most importantly, for our customers," said Chief Marketing Officer of MTN Rwanda, Yvonne Manzi Makolo. 

Talking about the progression of U2opia Mobile, Sandeep Ganguly, CEO, U2opia Mobile said, "U2opia Mobile is at the center of mobile data revolution, and we aim to launch technology that drives connectivity, fuels transformation and helps business grow to innovate. After successfully connecting millions of users across the globe on USSD, we are now launching our sponsored data platform as a step towards making connectivity a reality and ensuring users have an easy and affordable access to enriched experiences over mobile data. We understand the importance of connectivity and continue to collaborate with global internet giants and telecom carriers to realize this to help every user be a part of the real world." 

"Users in emerging markets are increasingly demanding data connectivity but the unavailability and exorbitant costs continues to leave billions of mobile users, in information darkness. U2opia Mobile's sponsored data platform, Fonepass, is working with operators and Local- Global apps across geographies, to ensure data is more accessible and affordable via our patented solution. Our partnership is a step in the direction to enrich lives of MTN subscribers. Additionally, Fonepass also enables operators and content providers, alike, to capture the revenue from data that they are missing out." He further added talking about the launch of the platform. 

About U2opia Mobile: 

U2opia mobile is a mobile technology company that enables technology that drives connectivity, fuels transformation and helps companies grow and innovate. Since its pioneering launch in May 2011, its flagship product, Fonetwish, that enables ubiquitous and customized access to the social internet on USSD, U2opia Mobile now offers data driven solutions. U2opia Mobile's solutions include Fonepass, a sponsored data platform that excites customers with possibilities of data and Foneverify, a user authentication tool for businesses application economy. The solutions engage a variety of customers, across generations of handsets. U2opia Mobile works with the largest and most innovative mobile operators in Asia, Africa & Latin America and is managed by an experienced team with deep understanding of consumer, internet and mobile ecosystems. The company addresses a global user base of 1 Billion users in emerging markets with its innovative mobile data solutions. Over the span of 5 years, U2opia Mobile has inked strategic relationships with over 75 MNO's globally. The company is backed by marquee investors Matrix Partners and Omidyar Network, who provide strategic market reach as well as strong financial support. U2opia Mobile runs operations from Singapore, Delhi, Dubai and San Francisco.    

For further details contact:  

U2opia Mobile
Nikita Nadwani
Nikita.nadwani@u2opiamobile.com
91-9953835798

Neha Chandra
Neha.chandra@2020msl.com
+91-9818055857

SOURCE U2opia Mobile