'TV Ready' Media Organisation Globelynx Looks to Easynet in Order to Meet Demand for Real-Time Content

LONDON, December 3, 2014 /PRNewswire/ --

Globelynx has selected Easynet to deliver a new high performance IP Broadcasting solution so that it can effectively respond to increasing demand from their customers for real-time content.

Globelynx is part of the Press Association group and is known for its reliability and credibility. It connects a growing list of corporate clients to TV news broadcasters worldwide via its remotely monitored, purpose-built camera systems. It enables customers to maximise their exposure and brand on television from the comfort of their own office. For those clients that already have their own in-house studios or cameras, Globelynx can offer them the capability to seamless connect to the world's leading TV networks via its fully managed and monitored network.

Based on an excellent track record delivering IP Broadcasting services to well-known brand names, such as Sky News, Sky Sports News, MTV and Comedy Central, Globelynx chose Easynet to replace their existing baseband network with a fully managed IP Broadcasting service.

This new service will enable Globelynx to share real-time HD content across a secure IP network, fully integrated with cameras at 80 sites. Moving to IP will give Globelynx a strong competitive edge in next-generation content delivery, as its built-in security and vast capacity make it perfect for the delivery of future content.  Additionally, when compared to legacy technology a new IP-based network will deliver significant costs savings, as well as offering enhanced levels of reliability.

The service was designed in collaboration with Techex^[1] and leverages Haivision's Makito X encoders and decoders which enable the delivery of high quality, bi-directional video directly to broadcast studios.

To further enhance its services to broadcasters, Globelynx has outsourced to Easynet a fully-managed automated scheduling system as well as transcoding services through its Video Network Operations Centre, so that live on-camera interviews can be scheduled quickly and efficiently.

Adrian Thirkill, UK MD, Easynet Global Services said: "We've worked closely with Globelynx to understand the issues faced by them and their partners. Reliability and speed of delivery are absolutely critical - you can't have a board member from a FTSE100 company cut out on live TV in the middle of an announcement because the network is experiencing latency." He continued, "Broadcasters need to keep up with the viewing public's voracious appetite for the latest high-definition, as-it-happens content. IP Broadcasting is the key, pushing content to broadcasters faster than ever before and removing latency, jitter and pixellation to guarantee outstanding quality.  Rolling out IP Broadcasting will not only help Globelynx protect its revenue streams, but propels it to the forefront of the industry".

David FitzGerald, CEO of Globelynx said, "Easynet has a media portfolio which includes some impressive names in the industry. The team showed great empathy when it came to our business issues and objectives, and we loved the fact they were transparent enough to put us in touch with their existing customers, so they could share their experiences with us directly". He continued, "Digital media has led us to expect instant, flawless multiplatform delivery. More of us are watching news on our tablets and PCs, and now if we read a story on Twitter, we'll frequently head across to a news website to validate it with text or video, then to another site to source a different perspective. With video content expected to make up 79% of the world's online traffic by 2018^[2], there's more demand than ever for real-time interview content, and more places than ever to access it. We're confident that the switch to IP Broadcasting will help us strengthen our foothold in this dynamic industry". 

^[1] For more information on the Techex collaboration, please read the accompanying press release: "Easynet Selects Haivision and Techex to Power Globelynx Contribution Network and Meet Broadcaster Demand for Real-Time Content."

^[2] Cisco's VNI Global IP Traffic and Service Adoption Forecasts, 2013-2018

Notes to Editors 

About Easynet 

Easynet is a leading managed service provider with over twenty years' experience delivering integrated networks, hosting and unified communications solutions to national, international and global customers. Enhancing these core areas of expertise is a range of complimentary services including colocation, security, voice and application performance management.

Easynet has established relationships with key vendors, government bodies and industry standard accreditors and operates to a number of recognised industry standards, including ISO9001, ISO14001, OHSAS18001, ISO20000 and ISO27001.  Easynet is also one of a select number of managed service providers approved and appointed by the Government Procurement Service to assist the UK Government in its mission to create a network of networks.

Customers include Transport for London, Sibelco, Bouygues, Anglian Water, Bridgestone, Q Park and Campofrio Food Group.

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Media Contact:
Melanie Harrison
Head of Group Communications
+44(0)207-032-5812 / Melanie.harrison@easynet.com