LONDON, October 23, 2014 /PRNewswire/ --
YouTube's most subscribed airline to send YouTube's biggest stars around the world in branded content deal
Turkish Airlines, who flies to more countries than any other airline in the world, today announces a partnership with Rightster, the cloud-based global video distribution and monetisation network that simplifies delivery to TV scale audiences in the complex online video market, to kick off a global YouTube campaign.
As YouTube's most subscribed airline, Turkish Airlines has invested in a global project that will allow many of the world's biggest YouTube stars to take part in its #FortuneTraveller initiative. The project involves flying stars such as Devin Supertramp , from the US with over 2.5m subscribers, and Damian Walters, from the UK with 475,000 subscribers, to Istanbul with just a passport and bag.
Once landed in Istanbul they will take part in a traditional Turkish fortune telling event, after which they will be sent to one of Turkish Airlines' 260 destinations. The YouTube vloggers will be asked to record their experiences showcasing Istanbul, the chosen destination and the Turkish Airlines experience. Each video will be housed on the Turkish Airlines YouTube channel.
The deal was brokered and produced by Rightster and includes talent from 10 countries, across all the major global YouTube networks. The project underlies Turkish Airlines commitment to Google's YouTube platform and highlights Rightster's credentials as a network agnostic producer of branded entertainment.
Ian Samuel, Managing Director, Rightster Brand Solutions, commented: "We are delighted to partner with Turkish Airlines on such an ambitious project. We are offering the stars of tomorrow a unique opportunity of flying to not only Istanbul but to another secret location which could be anywhere in the world. For many this will be a once in a lifetime experience. Turkish Airlines are a truly innovative airline and the perfect fit for Rightster. With offices all over the world, Rightster can seamlessly activate the campaign both globally and locally."
Neset Dereli, Interactive Marketing Manager at Turkish Airlines, added: "This partnership showcases the increasing importance of global YouTube network partnerships delivering long term success for brands on the platform. Bringing together creators from multiple networks and utilising Rightster's expertise in creating branded content will mean we have the opportunity to reach a truly global audience."
Inanc Emre Albayrak, Interactive Marketing Supervisor at Turkish Airlines, commented: "This new innovative campaign underlines our ongoing commitment to the YouTube platform and follows on from our phenomenally successful Kobe v Messi viral campaign. Rightster has deservedly become the largest YouTube multichannel network in Europe so it is a pleasure to be partnering with them and we look forward to watching the unique video content."
The partnership will run until the end November and can be followed here: http://www.youtube.com/user/TURKISHAIRLINES
About Turkish Airlines:
Established in 1933 with a fleet of five aircraft, Star Alliance member Turkish Airlines is a 4-star airline today with a fleet of 263 (passenger and cargo) aircraft flying to 261 destinations worldwide with 218 international and 43 domestic. According to Skytrax survey of 2014, Turkish Airlines was chosen "Europe's Best Airline" for the fourth and "Best Airline in Southern Europe" for the sixth consecutive time. Having won in 2010 the world's "Best Economy Catering Service" and in 2013 the world's "Best Business Catering Service" awards, Turkish Airlines was this year awarded the world's "Best Business Catering Service" and "Best Business Class Lounge Dining" prizes in the Skytrax survey. More information about Turkish Airlines can be found on the following website: http://www.turkishairlines.com.
About Star Alliance:
The Star Alliance network was established in 1997 as the first truly global airline alliance to offer worldwide reach, recognition and seamless service to the international traveller. Its acceptance by the market has been recognized by numerous awards, including the Air Transport World Market Leadership Award and Best Airline Alliance by both Business Traveller Magazine and Skytrax. The member airlines are: Adria Airways, Aegean Airlines, Air Canada, Air China, Air India, Air New Zealand, ANA, Asiana Airlines, Austrian, Avianca, Brussels Airlines, Copa Airlines, Croatia Airlines, EGYPTAIR, Ethiopian Airlines, EVA Air, LOT Polish Airlines, Lufthansa, Scandinavian Airlines, Shenzhen Airlines, Singapore Airlines, South African Airways, SWISS, TAP Portugal, Turkish Airlines, THAI and United. The integration of Avianca Brasil is currently in progress. Overall, the Star Alliance network currently offers more than 18,500 daily flights to 1,316 airports in 192 countries.
Founded in May 2011 by CEO Charles Muirhead, with the vision of enabling media businesses and brands to overcome the huge fragmentation in the online video market with a single technology platform for engaging audiences and transacting with optimal efficiency. Rightster's cloud based software and services platform makes it simple for sports, fashion, news, entertainment, music, and viral rights holders, as well as brands and creators, to enhance the value of their video whether on a licenced, ad-funded, direct to consumer or paid placement basis.
Following the acquisitions in July and August 2014, Rightster's network now stands at over 1,950 Content Owners and over 7,500 Publishers. The Group now employs 256 staff in 11 offices across 10 countries.
SOURCE Rightster Group plc