Turkey's Leading Rakı Brand Yeni Rakı Makes its Mark on Europe's Largest Music Festival

ISTANBUL, August 19, 2013 /PRNewswire/ --

Yeni Rakı, the number-one anise spirit brand in the world, continues to promote rakı culture abroad, this time in Sziget - Europe's largest and most exciting music festival, with the theme "Fusion is Beautiful." Yeni Rakı introduced Turkey's national drink to nearly 400,000 participants from 70 countries as the sponsor of the Roma Tent, one of the liveliest and most entertaining venues of the Festival, held on an Island in Budapest, Hungary from August 5-12. The tent also featured renowned photographer Mehmet Turgut's Rock'n Frame exhibition featuring Turkish and foreign rock artists. Known as the "Spirit of Istanbul" in Europe, Yeni Rakı focused on the diversity embraced by the culture of rakı.

     (Photo: http://photos.prnewswire.com/prnh/20130819/634398-a )

     (Photo: http://photos.prnewswire.com/prnh/20130819/634398-b )

In keeping with the spirit of the Sziget festival, with visitors from around the globe, Yeni Rakı featured the concept "Fusion is Beautiful" as the title sponsor of the Roma Tent, one of the major activity venues of the festival.  At the Meyhane Stand built to promote Meyhane and Rakı culture, Yeni Rakı continued its efforts to promote rakı to foreigners unfamiliar with it, while a smaller "Fusion Point" bar was set up right across from the main stage. In addition to many surprise events around the clock across the festival area, Yeni Rakı also set up a-400 m² "Fusion Lounge" around the Mirror and the HMH Stage, which was one of the most popular spots after the concerts were over. Rakı training, now a symbol of Sziget; the percussion team and a diverse range of entertaining activities led by mobile teams added color to Sziget. The Yeni Rakı logo appeared on the Sziget Festival Booklet, Sziget Map, Racket and Billboards, Promotional Fliers, Concert Posters and Social Media Campaign designs. Yeni Rakı also promoted the Sziget event in France, the Czech Republic, Bulgaria, Slovenia, Portugal and Romania.

Sziget visitors gave a thumbs-up to original rakı cocktails created by world bartending champion Tolga Germiyanoğlu, enhanced with different flavors like eucalyptus and melon, as well as rakı in its classic style.

Contact:

Metin Aksoy

Tel: +90-212-217-29-99

Tel: +90-549- 798-22-22

Email: metin@zarakol.com.tr

SOURCE Mey Icki