LONDON, April 14, 2011 /PRNewswire/ -- Telnic Limited (http://telnic.tel), the registry operator for the .tel top level domain (TLD) today announced that Turkey Yellow Pages (http://yellow.com.tr) is the latest yellow pages organization to integrate the .tel service into its online advertising packages.
Trevor Nadeau, Managing Director for Turkey Yellow Pages, said: "As the established provider of verified business listings in Turkey, we're constantly looking at the development of the internet and new technologies to provide our customers with the greatest audience. With .tel, we can provide an integrated, location-ready and mobile optimized site that will really complement all of our investments in the mobile internet, apps and better discoverability for our clients."
Located in Kavacik, Istanbul and with more than 600,000 verified business listings and over 2.5 million unique visitors per month, the Yellow.com.tr platform of products has become Turkey's trusted destination for business listing information.
Dual-language information is of growing importance to businesses in Turkey. According to statistics from the Turkish Culture and Tourism Office[i], the number of visitors to Turkey exceeded 27 million for the first time in 2009, with a 30% increase in visitors from the United States since 2006. Additionally, relatively low (18%) penetration of smart phone devices in Turkey[ii] means that information needs to be delivered in a low-cost, optimized way for mobile access.
Ian Bowen-Morris, Chief Marketing Officer at Telnic, added: "With its simple set-up, ability to support multiple languages and its low cost of access over mobile devices, .tel provides a perfect promotional platform for businesses to market both to residents and visitors in Turkey. Turkey Yellow Pages is a clear innovator in local search with excellent quality local business listings data at the core of its proposition. .tel domains provide a smart way for its growing user base to access information quickly and conveniently from any PC or mobile, enhancing the online visibility of its clients. "
Note to Editors:
About Telnic Limited - see http://about.telnic.tel
About Turkey Yellow Pages - see http://about.yellowmedia.tel
Primary Contacts - Gul Elitas, Turkey Yellow Pages +90-541-220-52-49/Ian Bowen-Morris, CMO, Telnic Limited: http://ianbm.tel
SOURCE Telnic Limited