ISTANBUL, November 1, 2011 /PRNewswire/ --

Turkcell (NYSE: TKC, ISE: TCELL), the leading communications and technology company's 100% subsidiary; R&D and innovation base Turkcell Teknoloji has won the SIMagine award in the Best Contactless Mobile Transaction (NFC) Awards category.

Turkcell Cep-T Cüzdan, a mobile wallet application that enables the secure installation of more than one credit card application on a single SIM card, was a world first developed by Turkcell Teknoloji.  The Cep-T Cüzdan service, which relies on NFC (Near Field Communication), eliminates the need for conventional plastic credit cards.  Instead, the NFC supported terminals in themselves become credit cards with the introduction of this application.  Through Cep-T Cüzdan, customers can load their MasterCard branded credit cards to their mobile phones and make contact-free transactions for onetime payment of up to TRY35 with no pin or signature.  Having been approved by MasterCard, Cep-T Cüzdan currently offers huge convenience to Yapi Kredi and Garanti Bank users.  Further Turkish banks and other service providers are expected to become available to mobile wallet service subscribers, thereby enabling them to experience real wallet concept with the convenience of their mobile equivalent.  

Turkcell Teknoloji's General Manager, Semih Incedayi commented that, "Through our competency, which is backed by Turkcell's pioneering vision in technology and communications, Turkey is now considered one of the leading countries in this arena.  Over the past 2 years, we have accumulated solid know-how and experience in the field of contactless technologies, having now achieved another global first.  The fact that Cep-T Cüzdan won the SIMagine award in the Best Contactless Mobile Transaction (NFC) Awards category confirms the level of technical competency Turkish engineers have now reached, which is very meaningful."

About SIMagine

The SIMagine awards are organized by an association that consists of key sector representatives, known as SIM Alliance. SIM Alliance has been supporting the creation, usage and management of secure mobile services worldwide for more than ten years. The alliance conducts studies to estimate and detect security, identity and mobility related problems on the internet, where convergence is gradually gaining importance.

About Turkcell

Turkcell is the leading communications and technology company in Turkey with 34.1 million subscribers and a market share of approximately 54% as of June 30, 2011 (Source: Operator's announcements and excluding the impact of the change in prepaid churn periods in Q2 2011). Turkcell is a leading regional player, with market leadership in five of the nine countries in which it operates with its approximately 61.7 million subscribers as of June 30, 2011. The company covers approximately 85% of the Turkish population through its 3G and 99.07% through its 2G technology supported network. It has become one of the first among the global operators to have implemented HSDPA+ and achieved a 42.2 Mbps speed using the HSPA multi carrier solution. Turkcell reported a TRY2.3 billion (US$1.5 billion) net revenue with total assets of TRY15.5 billion (US$9.5 billion) as of June 30, 2011. It has been listed on the NYSE and the ISE since July 2000, and is the only NYSE-listed company in Turkey. Read more at http://www.turkcell.com.tr

For further information please contact Turkcell
Nihat Narin, Investor and International Media Relations
Tel: +90-212-313-1244
Email: nihat.narin@turkcell.com.tr
investor.relations@turkcell.com.tr  
http://www.turkcell.com.tr

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http://twitter.com/TurkcellNews

SOURCE Turkcell