'S-HERTOGENBOSCH, the Netherlands, February 19, 2013 /PRNewswire/ --
The organic ingredients in this revolutionary shampoo include the skin of white truffle, pure diamond dust and meteorite dust from space. This combination exhibits an individual response to each specific type of hair, resulting in an intelligent shampoo that restores every type of hair to top condition.
Proteins and moisture
Human hair is comprised of more than 90% proteins and moisture. Consequently, all problems with hair are caused by a deficiency of one or both constituents. For this reason Fuente has developed a shampoo which deposits precisely the compounds needed to rectify the specific deficiency and solve the problem with every type of hair: fine, coarse, brittle, dry, stiff or hard. It took more than four years to develop this 'self-thinking' shampoo - and the result is certainly spectacular. This new shampoo rectifies every deficiency in hair moisture and/or proteins to achieve a perfect result: Truffle by Fuente restores every type of hair to top condition.
White truffle, diamond dust and meteorite dust
Fuente carried out worldwide research to identify the most suitable organic ingredients, and after four years this resulted in an astonishing insight: the formulation includes minerals from the skin of white truffles in combination with meteorite dust from space and pure diamond dust supplied by well known Dutch Diamantair. Scientific studies have demonstrated that meteorites entering the Earth's atmosphere and plunging into the sea undergo a reaction with seawater. This reaction results in minerals that are not normally found on Earth - minerals which are extremely suited to human hair and the scalp. Fuente is the first cosmetics manufacturer to combine meteorite dust, white truffle and diamond dust in one shampoo.
Fuente's premium shampoo is mixed using magnetic fields rather than ordinary stirrers. This is necessary since the use of conventional mixing techniques to blend all the active ingredients in Fuente's new shampoo would readily result in hair that feels too heavy. KU Leuven University has developed a production process in which magnetic fields break down the shampoo's active ingredients into thousands of minute particles. These minute particles exhibit greatly improved bonding and make many more contacts with the hair and scalp. The magnetic field orders the complex molecular combinations to achieve an optimum performance, resulting in a shampoo which deposits precisely the correct amount of constituents for each type of hair.
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Fuente was founded in 1993 by today's CEO and owner Paul Warmerdam, an enthusiastic top professional with decades of career experience within hair care, built up of management functions at various multinationals. His Fuente idea was born while visiting a fantastic nature reserve at Laguna de Fuente de Piedra in Andalusia, Spain. He had already been dreaming for some time of his own, unique hair care line. Here in the lush aquatic landscape of Laguna de Fuente de Piedra his dream took on ever clearer shape.
Splendidly glittering lakes, elegantly strutting flamingos and exotically aromatic plant varieties inspired him to come up with a concept that was unique at the time (beginning of the 90s): a hair care line on a natural and organic basis with high wellness content in a very luxurious finish. His dream: Everything that makes nature in its purest form so very beautiful should be a feature of Fuente too. Not merely the content, but also the presentation and the packaging should radiate the high quality of the Fuente products. There would be hair colorings, shampoos, hair styling products and a lot more besides…. And the dream became reality: a chic brand, exclusive and pampering, created for people with a heart for nature and offering them comfort and the ultimate in luxury.