Tracx Extends Social Media Management System with New Customization Capabilities

- Gives new levels of control to enterprises to customize influencer ratings and create unlimited custom dashboards to streamline workflows

NEW YORK, Nov 8, 2012 /PRNewswire/ -- Tracx today announced that it has extended its leading social intelligence SaaS (software-as-service) platform which lets enterprises track, manage and report on conversations happening across the social web, to provide customers with sophisticated customization features that increase user control while streamlining workflows.

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The powerful new tracx customization capabilities include:

• Custom Dashboards - enables users to create completely customizable dashboards and reports that combine data and insights pulled from anywhere in the system through an easy, intuitive, drag-and-drop user interface. Easily resize graphs, charts and other data and re-position with the drag of a mouse. Do side-by-side comparisons of your performance versus your competitors or activity for any specified timeframe against any other timeframe.
• Influencers– empowers users to define "influence" by their own terms. The new Tracx influencer module not only applies deep analytics to score a brand's top influencers, it also enables users to re-sort influencers based on reach (# of followers), impact (level of engagement or virality), quality (level of effort of interaction) or volume (most # of posts).

"We understand that enterprises often have unique requirements and vocabulary when it comes to managing their social media programs, so a one size fits all approach simply won't work," said Eran Gilad, CEO, Tracx. "Our new customization features were designed based on customer feedback to provide the flexibility enterprises expect in their social media management tools."

About Tracx

Tracx is a 360-degree social media management software (SMMS) platform delivering unified social intelligence that allows enterprises to manage, share and extract actionable insights, threats and opportunities from the social web. More information about Tracx is available at http://www.tracx.com.