SHENZHEN, China, Dec. 17, 2015 /PRNewswire/ -- TP-LINK, the largest global provider of Wi-Fi networking products has recently announced a new product line of smartphone: Neffos, making an entry to the mobile device market to expand the scope of business.

Released Globally in February, Neffos smartphone's key concept is to offer a user-friendly design that's smart and simple. "Our original intention of developing Neffos was about creating a unique digital experience by establishing a seamless connection between people and devices," said Jeffrey Chao, president of TP-LINK. "We believe a real smartphone could provide a sense of joy of technology for users while at the same time offer a simple lifestyle for them in such era of information explosion, so that for users, the smartphone is not just a tool, but a fashion icon to reflect oneself."

The release of Neffos also marks TP-LINK's expansion from fixed equipment (router, smart home system, cloud service) to mobile device. According to the IDC2015 ranking, TP-LINK's global market share in Wi-Fi products has reached 42.9 percent, which is 33.42 percent higher than the second place. Its success gives large credit to the company's consistent consideration of close to life as the core development philosophy through research and development of high-quality products.

With the current accumulation of technology in the telecommunication industry, TP-LINK thrives to make the best of humanized design. The smartphone is a breakthrough for TP-LINK to set up a link with smart devices through standard protocol to create an ideal digital ecosystem for users.

"In the future, we would like to create an intelligent identification ability in different scenes to automatically activate and control relevant devices for users. Via our smartphones, users will have a closer connection with their home devices," said Chao.

About TP-LINK

TP-LINK is a global innovator and provider of consumer and SMB networking products ranging from wireless routers, switches, cable/DSL gateways, powerline, adapters, range extenders, cloud cameras, business access points, outdoor wireless solutions to smart home.

The company has always been devoted to offer the public the most convenient access to local area network and internet, meeting the users' network need in life, work and entertainment with high quality service with sales revenue reaching USD 2 billion in 2014.

Currently TP-LINK has established subsidiaries or representative offices in 40 countries and regions abroad, with devices being used in over 120 countries.

SOURCE TP-LINK