TOUS Announces Jennifer Lopez as the New Face of Their Spring 2011 Advertising Campaign

News provided by

TOUS

10 Mar, 2011, 21:47 GMT

NEW YORK, March 10, 2011 /PRNewswire/ --

- With Photo

In its effort to continue to evolve into an international powerhouse, Barcelona-based jewelry brand, TOUS will touch people around the world with the new face of their Spring 2011 advertising campaign; global icon, Jennifer Lopez. Golden Globe nominated actress, platinum-selling artist, new host of the hit show, AMERICAN IDOL and perhaps her most significant role yet, model-mother to her twins, Lopez will be shot by Ellen Von Unwerth in a fun, feminine approach to the whimsical Spring collections designed by Rosa Tous with her husband Salvador Tous.

(Photo: http://photos.prnewswire.com/prnh/20110310/NY63131 )

"We are absolutely delighted to have the iconic Jennifer Lopez be the face of TOUS' Spring campaign," declares Rosa Tous. "Jennifer is not just an amazingly beautiful woman, but also a talented actress, musician and dancer sharing with us strong family values as we are a family-owned business" explains Salvador Tous, Honorific President of TOUS. "We are confident that Jennifer Lopez will be a great spokesperson as she is genuine and endlessly charismatic; a great illustration of our brand."

"This is my favorite bear. You know, all girls love diamonds," declares Jennifer Lopez.

International icon Jennifer Lopez is an actress, entertainer, recording artist, film & TV producer, fashion designer, entrepreneur and philanthropist. Lopez has sold over 55 million records worldwide and has starred in multiple No. 1 box office films, including "The Wedding Planner" and "Monster-In-Law."

This is a milestone year in her lustrous career. Lopez serves as a judge on AMERICAN IDOL, the juggernaut TV series now in its 10th season. It was Lopez who set the standard for celebrity branding in fragrance, apparel and accessories. In addition, her recent fragrance, Love and Glamour, has marked 17 successful launches and has taken in over $1 billion combined.

Founded in 1920, TOUS has created an innovative jewelry concept with a distinctive approach to traditional high-end jewelry. This family-owned company has evolved into a global lifestyle brand with its jewelry, accessories, watches and fragrance collections. Today, TOUS is present in 45 countries with more than 400 stores in cities such as New York, Mexico or Tokyo. 

    
    TOUS Press Office
    Ctra. de Vic, El Guix 3
    08243 Manresa (Barcelona) Espana
    Ph: +34-93-878-44-44
    Carla Pujol - cpujol@tous.es - Maria Carra - mcarra@tous.es -
    Meritxell Boy - mboy@tous.es

    US Press Contact:
    Tracy Paul & Company
    Lindsay Sargent
    +1-212-741-5459 x26
    lindsay@tracypaul.com

Note to Editors:

A picture accompanying this release is available through the PA Photowire. It can be downloaded from http://www.pa-mediapoint.press.net or viewed at http://www.mediapoint.press.net or http://www.prnewswire.co.uk.

A picture accompanying this release is available from the European Pressphoto Agency (EPA) at http://www.epa-photos.com.

SOURCE TOUS