Tourico Holidays(R) Stakes Its Claim as a Premium London Inbound Travel Provider With an Exclusive Buyout of The Hyde Park Hotel Inventory

LONDON, January 31, 2011 /PRNewswire/ --

- Expanding its growing role in the major tourist destination of London, company will have sole rights to the property

Tourico Holidays(R) announced today that it will be the exclusive provider of 100 percent of the inventory at The Hyde Park Hotel in London. The agreement, which begins February 15, 2011, will allow Tourico Holidays the exclusive ability to offer its customers attractive deals on the elegant three-star hotel in the Westbourne Grove area of London, within walking distance of Hyde Park.

The Hyde Park Hotel is the second property with which Tourico Holidays will have an exclusivity agreement, joining Astor On The Park in New York. Tourico Holidays continues to be the only company in the wholesale travel industry buying out 100 percent of hotels' inventories.

The Hyde Park Hotel features 68 rooms and four different room configurations. It is situated in a Victorian square close to Notting Hill as well as Kensington Palace, Portobello Road Market and Knightsbridge. The hotel offers long-term as well as short-term stays.

"These flagship Exclusive Deals are very exciting, because they provide flexibility in terms of what we can offer," said Amir Kalmar, VP of Global Sales and CMO. "These kinds of arrangements are an important focus for us, and we look to have more to announce in the future."

This agreement further showcases Tourico Holidays' growing role as a top provider of London hotels. Currently, Tourico Holidays offers 1,500 rooms per night in London across 169 hotels. In 2011, Tourico Holidays has already purchased $10 million in pre-buy rooms across 14 London hotels to ensure high-quality inventory and prices for its 4,405 agents in 100 countries.

About Tourico Holidays

Tourico Holidays (http://www.TouricoHolidays.com) is a subsidiary of Travel Holdings, Inc., a worldwide travel distribution company. Tourico Holidays is a global wholesale travel provider with over 150 international distribution websites and more than 23,000 merchant hotel agreements, operating in 23 languages in over 100 countries. As a supplier to over 4,400 tour operators and travel agents, Tourico Holidays operates and maintains global websites and online interfaces that serve a large diversity of travel sellers.

About Travel Holdings(R)

Travel Holdings, Inc.(R) (http://www.travelholdings.com), one of the most distinctive and expansive travel distribution companies in the world, was created in early 2004 through the merger of Tourico Holidays(R), LastMinuteTravel.com(R) and Travel Global Systems (TGS). Travel Holdings(R) uses proprietary technology to supply travel inventory at competitive pricing, integrating with all segments of the online travel industry including retail, wholesale, group, travel agents, corporate and affiliates. The company is a truly global organization with headquarters in Orlando and additional local offices across the United States, South America, Europe and Asia.