LONDON, January 16, 2012 /PRNewswire/ --

Touchstone CRM, an award-winning IT solutions and services provider and one of the UK's top Microsoft Dynamics Gold partners, today announced a partnership between Touchstone and the TAS Group. The partnership significantly extends Touchstone's solution and business intelligence offerings to include integrated sales effectiveness automation based on the award-winning Dealmaker® software from The TAS Group.

Touchstone's B2B Sales Accelerator solution delivers Dealmaker intelligent software with integrated sales methodologies all within Microsoft Dynamics CRM. Sales and business development teams can now take full advantage of a range of powerful, dynamic and flexible business intelligence including sales reporting, dashboard and data visualisation that can improve forecasts and insights into sales pipelines. TAS sales methodology, tightly integrated into Dealmaker software, has helped more than 650,000 sales professionals globally find and close deals using a rapid and agile sales process.

"I am delighted with the Partnership between Touchstone CRM and The TAS Group," said John Paul, Business Solutions Manager at Touchstone CRM. "One of our key focus areas is helping B2B companies extend their capabilities around being more effective in Strategic Selling. This is greatly extended by the power of this partnership and the Dealmakersolution."

Touchstone's Sales Accelerator solution based on Dealmaker software from The TAS Group provides intelligent benefits for sales professionals, leaders and operations including:

• Increased confidence for sales leaders through greater forecast accuracy and coaching
• Deep integration to provide end-to-end analytics based on accurate, objective data in real time
• Configurable scoring system, resulting in reduction in cost of sales
• Automated forecast updates
• Account management maps to uncover business problems and solutions
• Effective use of social media to leverage community knowledge and enabling proactive coaching

"Touchstone CRM are thought-leaders and innovators in adopting successful and fully integrated solutions across the UK. At Microsoft, we are confident that the partnership between Touchstone CRM and The TAS Group will enhance a great product and bring a unique solution offering to the UK market. We look forward to a long, successful relationship," said Jeremy Haisman, UK Dynamics Partner Lead at Microsoft.

"Companies with challenging sales cycles and high value transactions can achieve greatersuccess with their opportunity management, thanks to the integration of Dealmaker and Microsoft Dynamics, delivered by Touchstone," said Donal Daly, CEO of The TAS Group. "The partnership ensures that UK businesses can easily take advantage of the most advanced sales performance automation to sell smarter and analyse better."

Touchstone CRM is part of Touchstone Group.  Incorporated in 1982, the Group has more than 300 active customers and employs over 130 staff with market-leading experience in delivering successful projects. International recognitions include the Microsoft President's Club 2011 and a Microsoft Partner Excellence Award in 2011.

To register for the Touchstone seminar "Strategic Sales - From Open to Close" please visit: http://www.touchstone.co.uk/events

About Touchstone CRM

Touchstone CRM is a smarter alternative to traditional CRM consultancy and support services.  With over 450 successful implementations to our name we pride ourselves in leading the market and working with the best-in-class, scalable and innovative technology providers. We're proud to have been named in the 2011 President's Club for Microsoft Dynamics.

For further information, visit http://www.touchstone.co.uk/crm

About Dealmaker

Dealmaker® intelligent software helps you sell smarter and analyse better. Real-time automated deal coaching, sales process methodology, and smart reasoning deliver predictable, repeatable sales results.  Dealmaker can be integrated with Sales force CRM, Microsoft Dynamics CRM, Oracle CRM On Demand, Siebel CRM and SAP CRM, or with any third party software application through the Dealmaker application programming interface (API).

About The TAS Group

The TAS Group® delivers unique business value from the tight integration of two disciplines: intelligent software applications and deep sales methodologies. According to the Aberdeen Group, customers of The TAS Group realize 21% greater quota attainment. Dealmaker® intelligent software is the engine that drives revenue growth for more than 850,000 sales professionals in more than 65 countries.

For additional information visit http://www.theTASgroup.com and read the Dealmaker blog at http://www.dealmaker365.com.

Contact Information:

Natalie Edwards
Marketing Manager

Will Wiegler
Chief Marketing Officer

SOURCE Touchstone CRM