Tork Measuring Guest Brainwaves Can Tell You Which Colors to Use in Your Restaurant

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SCA Hygiene Products AB

20 Dec, 2016, 08:00 GMT

STOCKHOLM, December 20, 2016 /PRNewswire/ --

There are many factors that play into our opinions of a restaurant. Though it may not be the first thing you think of, colors have a big impact on the dining experience. To quantify the effect of color on the human mind, SCA Tork measured the brainwaves of diners. Their findings provide tips on how to choose the right colors to set a mood.  

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http://www.multivu.com/players/uk/7998451-brain-wave-technology-tork-experiment

To measure how color really affects a diner's emotions, Tork created an experiment placing 16 people in 8 different cubicles, each with its own monochrome color scheme. Everything from the walls to the floor, including furniture and tableware, were a single color. In each stage, guests were given an identical drink and a macaron matching the color of the cubicle.

To measure emotional reactions, the participants' brain waves were recorded via a special headset. Brainwave frequencies have been linked to corresponding states of mind, from deep relaxation to active stimulation. The brainwave analysis revealed consistent patterns in the emotions induced by each color.  For example, red stimulated the delta and theta wave ranges - meaning strong emotional connections and creativity. In contrast, blue had a calming effect.

"Goethe created the first color theory in 1810. Our ambition isn't to challenge existing theory, but rather provide insight into color selection in restaurants," says Julia Wood Senior Product Manager.

The colors of the dining room are one of the few things restaurant management can always control. To help you choose the right color palette, Tork created a guide profiling the attributes of each color from the experiment. Those colors can all be found in the Tork tabletop assortment, which offers a complete selection of napkins, table cloths, custom printables and more, all in the color that suits your mood.

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Video: 
     http://www.multivu.com/players/uk/7998451-brain-wave-technology-tork-experiment