TREW, Elektor Launch Survey to Help Tech Companies Market to Engineers
NÜRNBERG, Germany, March 14, 2017 /PRNewswire/ -- Today at Embedded World 2017, TREW Marketing announced the company's CEO and Co-Founder, Rebecca Geier, will present key insights from new research the company is launching to help organizations better market to engineers. The talks are on Tuesday and Wednesday at 16.00 and Thursday at 15.00 in conjunction with Elektor International Media at the Elektor stand, 646 Hall 4A. To sign up to attend one of the daily presentations and free happy hour, register here.
Experts in Marketing to Engineers and Scientists with Successful Inbound Approach
Rebecca and TREW co-founder Wendy Covey lead TREW Marketing, a successful marketing firm based in Austin, Texas focused specifically on marketing to engineers and scientists. The founders were named by The Wall Street Journal among the Ten Most Innovative Entrepreneurs in America, and Rebecca's recent book, Smart Marketing for Engineers helps companies around the world effectively market to technical audiences using a modern, inbound marketing approach. TREW Marketing brings this experience, along with new data specifically from engineers and scientists in the UK and Europe, to attendees of Embedded World.
"Increasingly in the UK and Europe, the engineering buyer is searching online for content and building brand consideration for future purchases. This means businesses need to get found, grow, and connect their companies online," said Geier. "To drive marketing ROI, companies need to know where and how to shift resources by understanding the changing behaviors of prospects, such as the types and sources of content they most value, their online and search preferences, and when sales should engage."
New Data and Marketing Best Practices at Embedded World
In early 2017, TREW Marketing and Elektor sought to learn from engineers and scientists in the UK and Europe about their content, online search, and buying preferences in industries such as manufacturing, consumer electronics, aerospace/defense, and automotive. Preliminary findings from the survey include:
- Engineers in Europe – similar to their peers in the U.S. – view search engines and vendor websites as the most valued content sources to use when seeking information for their job
- 87% of engineers in Europe indicate they are more likely to do business with a company that regularly produces new and current content
- 88% of engineers in Europe prefer to search online on multiple vendors' websites and read available information before talking to sales
Other findings include data that will help companies understand:
- How many pages deep engineers will go in their search queries to find the right information
- What personal information engineers are willing to give on lead forms
- How and when engineers expect companies to respond after they complete a lead form
Rebecca will present this information and more at Embedded World. To attend, sign up at www.messe-ticket.de/Nuernberg/EmbeddedWorld2017/Register and visit the Elektor stand, 646 Hall 4A, at:
- 16.00 Tuesday 14 March
- 16.00 Wednesday 15 March
- 15.00 Thursday 16 March
Engineer or Scientist in Europe? Give Your Opinion, Get Better Information, Win €50,00
The research goes two ways. While the data helps companies learn how to better reach engineers, it also gives engineers the opportunity to voice how they want to be reached with marketing. Engineers make critical purchase decisions that involve interacting with vendors and salespeople, and by completing the survey, they can influence the content companies create for them and the way companies interact with them. Ultimately, the data helps companies get the right information to engineers through the most meaningful engagements.
Engineers can complete the survey here: http://bit.ly/elektor2017.
A full report with final survey data will be published in late Spring 2017.
About TREW Marketing
TREW Marketing headquartered in Austin, Texas, is a full-service marketing firm uniquely serving B2B companies in North American and Europe that target technical markets. With extensive research and deep experience in the embedded, control and automation, test and measurement, and technology industries, TREW Marketing provides full-service marketing services from strategic marketing planning and brand positioning & messaging to content marketing, web redesign, and ongoing execution services that help customers efficiently and effectively achieve their business goals. For teams looking to do marketing in-house, TREW senior staff lead onsite marketing workshops customized to each company's specific needs.
Elektor International Media (EIM) publishes Elektor Business, a new European platform for homelabs, startups, and small electronics companies to help them grow and expand their business activities. Elektor Business Magazine (EBM) is published simultaneously in English and German, the two main languages in the world when professionals start talking electronics. Each edition aims to offer electronics engineers information and insights into the latest products from the industry and research institutions. With their contributed content added to editorial contributions like Talking Heads and Infographics, EBM covers this three-station route towards professional electronics: Homelab --> Startup --> Trade.
SOURCE TREW Marketing