- A hands-on event in which participants network and gain new perspectives via B2B marketing leadership-focused, interactive sessions
BOSTON, April 2, 2013 /PRNewswire/ -- The 14th Annual MARKETING WORLD 2013: A Frost & Sullivan Executive MindXchange from July 14-17, 2013 at the Hyatt Regency in Boston, Mass. will provide participants the opportunity to meet and collaborate with the brightest minds in B2B marketing. With more than 20 hands-on interactive sessions and workshops, participants will address the increasing importance of global markets, the challenges of coordinating digital and traditional channels, and the impact of big data.
Industry powerhouses Kathy Button Bell, Vice President and Chief Marketing Officer at Emerson; Chris Hummel, Chief Commercial Officer at Siemens; and Jeff Hayzlett, Best-Selling Author, Global Business Celebrity and Sometime Cowboy at the Hayzlett Group, will individually address marketing innovation, competitive intelligence, and driving change within the business gauntlet during their respective keynote sessions.
The event tracks are designed to address the broad range of challenges and responsibilities for the modern marketer: Implementing B2B Marketing Strategy, The CMO Strategist, and "It's a Digital World." Registrants will also have the opportunity to engage in discussion and problem-solve with their peers during the pre-conference workshops that include: Embracing the Power of Social Marketing in the B2B World; Integrated Marketing: Mastering the How, When and Why So You Don't Get Fired; and Best Practices for Achieving World Class Sales and Marketing Integration and Effectiveness.
Participants will not want to miss the abundance of networking opportunities available at MARKETING WORLD 2013, including the Boston@Night taste and tour. This experience will afford participants a memorable night in Boston, with the chance to taste local flavors before their private tour of America's "Most Beloved Ballpark," Fenway Park, all while networking and making new friends.
To register for the 14th Annual MARKETING WORLD 2013: A Frost & Sullivan Executive MindXchange, please visit: www.frost.com/marketingevent or to download the event agenda, please visit: www.frost.com/mar-agenda. For more information, please email email@example.com or call Matthew McSweegan at +1-516-255-3812. In addition, please join the conversation on Twitter with the hashtag: #FrostMAR.
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SOURCE Frost & Sullivan