Three Years of Shared Momentum
In 2026, the partnership reached a milestone when TMGM branding appeared on the back of Chelsea men's match shirts during the FA Cup - a first in the club's history. TMGM also joined Chelsea FC's 2026 Asia-Pacific Pre-Season Tour as an Official Partner, with open training, pitch-side access and post-match tunnel experiences. The tour included a visit by Chelsea players Cole Palmer and João Pedro to TMGM's Sydney headquarters.
Earlier in 2026, TMGM presented The Famous CFC in Bangkok, where hundreds of supporters attended a live match screening and an exclusive appearance by former Chelsea captain John Terry.
These milestones formed part of a wider programme of premium home-match hospitality, behind-the-scenes visits at Cobham and player-led content under TMGM's "Trade like a lion" campaign.
A Broader Platform for Year Four
In year four, TMGM's expanded regional rights will support brand visibility at Chelsea home fixtures, original content featuring players and legends, regional digital campaigns and a China-focused performance series. The programme will also continue through The Famous CFC in selected markets and offer TMGM clients further hospitality and behind-the-scenes access across Chelsea's matchday, stadium and training environments.
"Over three years, our relationship with Chelsea FC has evolved from regional activations to high-profile moments, including visibility on the club's FA Cup shirts and its Asia-Pacific tour," said TMGM. "Entering our fourth year and extending into the Middle East creates opportunities to connect with more audiences through experiences that reflect the ambition of both organisations."
Chelsea Football Club said: "TMGM has focused on bringing its clients and our supporters closer to the club through digital-first content and in-person events across Asia-Pacific to great effect. We are pleased to extend the partnership into a fourth year and look forward to building on its momentum across the region and also the Middle East."
About TMGM
Founded in 2013 in Sydney, Australia, TMGM Group is the Official Regional Partner of Chelsea Football Club. As a broker providing global financial product trading, TMGM is regulated by ASIC (Australia), VFSC (Vanuatu), FSC Mauritius, and FSA (Seychelles).
Disclaimer: Investing in leveraged products carries high risks and is not suitable for all investors. You have no interest in the underlying asset. Read the Client Agreement and other disclosure documents set forth on our website. The above information is provided by TMGM Group (Trademax Australia Limited, ABN 76 162 331 311, AFSL 436416, Trademax Global Markets (SE) Limited, FSA licence number SD224, Trademax Global Limited, VFSC 40356 & Trademax Global Markets (International) Pty Ltd, Company No. 195323, Mauritius Investment Dealer Licence No. GB22201012).
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