LONDON, November 18, 2014 /PRNewswire/ --
Brits go back to basics, with desire for sentimental pastimes and cottage breaks this coming winter
TOP WINTER COTTAGES IN THE UK
Source: Villas.com & Booking.com
As the days get shorter and summer holidays start to feel like a distant memory, Booking.com has taken the temperature of the nation with its first ever Winter Snugs Survey, revealing just how we'd like to keep warm this winter.
In fact, a whopping 1 in 3 of us claim that we'd even prefer to spend the festive season at a Winter Snug than at home. And despite being a nation of 'tech-lovers' - with many Brits opting to book their Winter Snugs online - cosy pastimes and traditional yuletide festivities take precedence over WiFi connection when it comes to downing tools over the Christmas period.
According to the survey of over 2,000 Brits, most see their Winter Snug as the perfect place to relax and unwind or be romantic with our partner. Interestingly, 50% of Generation X - those most likely to have a job or a family - sees their Winter Snug primarily as a place to spend time getting cosy and sentimental with a significant other.
Jason Grist, UK Area Manager for Booking.com and Villas.com says; "With the average Brit having over a week of paid holiday left to take before the year is out (6.5 days each), there is a great opportunity to explore the wonderfully varied selection of Winter Snugs that is on offer. The ease and convenience of booking accommodation online means that 1,000's of beautiful Winter Snugs are available at the click of a button. But once that final 'click' has been made, it's time for tech-loving Brits to turn off the BlackBerry, disconnect the WiFi and get back to basics with loved ones. It is encouraging and warming for us to see that it is still the simple things in life that bring us the most pleasure."
In the survey, planet earth's number one accommodation site has picked out the Top 5 essential elements that Brits are looking for in their Snug:
- A log fire (74%)
- A steaming pot of slow-cooked stew (45%)
- Hot chocolate (43%)
- Large bath (42%)
- WiFi (39%)
When it comes to our favourite things about the winter months in general, men and women are looking for different things to keep them cosy: while over a third of men prefer heading out to find a pub with an open fireplace (against just a 26% of women), it seems that women tend to appreciate the sensory experiences offered by the winter months more than men. Half of women claim some of their favourite things about winter are getting to pull cosy clothes like knitwear out the wardrobe, and 41% look forward to a steaming beverage like hot chocolate or mulled wine - both of which they're twice as likely to name as a favourite than their male counterparts.
For the ultimate preparation ahead of a Winter Snug getaway this festive season, the following guides are also available:
- 5 ways to impress the kids on a 'Winter Snug' break
- 5 ways to make the most of a 'Winter Snug' getaway with your mates
- How to survive a romantic getaway without your smartphone
Notes to editors:
From 29th to 30th October an online survey was conducted among 2,005 randomly selected British adults age 18+ who are also Springboard United Kingdom Community members. The margin of error-which measures sampling variability-is +/- 2.0%, at the 95% confidence level. The results have been statistically weighted according to the most current data on age, gender, region, and education from the most recent census data, to ensure the sample is representative of the entire adult population of the UK. Discrepancies in or between totals are due to rounding. Research carried out by VisionCritical on behalf of Booking.com.
TOP WINTER COTTAGES IN EUROPE
Source: Villas.com & Booking.com
Booking.com is the world leader in booking hotel and other accommodations online. It guarantees the best prices for any type of property - from small independents to five-star luxury. Guests can access the Booking.com website anytime, anywhere from their desktops, mobile phones and tablet devices, and they don't pay booking fees - ever. The Booking.com website is available in 42 languages, offers around 540,000 hotels and accommodations including more than 200,000 vacation rental properties and covers over 70,000 destinations in 207 countries worldwide. It features over 40 million reviews written by guests after their stay, and attracts online visitors from both leisure and business markets around the globe. With over 17 years of experience and a team of over 8,300 dedicated employees in 150+ offices worldwide, Booking.com operates its own in-house customer service team, which is available 24/7 to assist guests in their native languages and ensure an exceptional customer experience.
Established in 1996, Booking.com B.V. owns and operates Booking.com™, and is part of The Priceline Group (NASDAQ: PCLN). Follow us on Twitter, Google+ and Pinterest, like us on Facebook, or learn more at http://www.booking.com .
Villas.com is a new website dedicated to helping travellers find, book and enjoy hundreds of thousands of self-catering, vacation rental properties in the most popular destinations. As an extension of Booking.com, the world's largest accommodation provider, Villas.com helps travellers looking for unique holiday rentals discover and experience stays at everything from chalets, cottages, apartments and gites to aparthotels, villas and condos.