TIDAL's Successful First Year Pioneers Music And Entertainment Experience For Fans
Accelerated Subscriber Growth Driven by Exclusive Content, Original Programming, and Live Events
NEW YORK, March 29, 2016 /PRNewswire/ -- Today TIDAL is celebrating its first year, full of artist-driven music releases, livestreams, intimate artist-to-fan interactions and boundary-breaking content. In the last twelve months, the artist-owned music and entertainment platform amassed three million members across 46 countries worldwide, and added new heavy hitting artist-owners including Lil Wayne, Indochine, Damian Marley and TIP.
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By offering artists more creative control and fans exclusive access to offline experiences and livestreams, the platform quickly transformed the traditional streaming subscription model into an entertainment experience never before attempted by a single streaming service—and in less than 12 months. TIDAL now offers nearly 40 million songs and 130,000 high-quality videos, hosts exclusive livestreams and events, produces intimate fan-centric experiences through TIDAL X, and features original scripted video content and concerts.
FOCUSED ON EXCLUSIVE, RECORD-BREAKING RELEASES
TIDAL has become known for high-profile song and album launches. Iconic artist Prince premiered his latest album exclusively on TIDAL as did nine other artists and bands including the Dead Weather. Beyoncé's "Formation" single was available exclusively on TIDAL. TIDAL's debut of Rihanna's "ANTI" album was downloaded 1.4 million times in less than 24 hours, effectively turning Rihanna into the fastest certified platinum artist in the history of the RIAA. Kanye West's "The Life of Pablo" was streamed 250 million times in its first ten days, ultimately changing the way the music industry views album rollouts.
THE ONLY MUSIC STREAMING PLATFORM WITH EXCLUSIVE VIDEO CONTENT
TIDAL is the only music-streaming platform with high quality video and original scripted entertainment. It was the exclusive streaming partner for Kanye West's historic Yeezy Season 3 fashion show, viewed by more than 23 million fans and making it the most viewed livestream in TIDAL's first year. The platform debuted two original scripted video series "Money & Violence" and "No Small Talk," as well as unique interactive video experiences from artists like Usher. Many of the top music videos debuted on TIDAL as well, including Madonna's "Bitch I'm Madonna," Dead Weather's "Impossible Winter," Usher's "Chains" visual experience, and Calvin Harris' "How Deep Is Your Love." TIDAL also offers behind-the-scenes video content like the "Where I'm From" series, which showcases the inspirations and beginnings of artists such as C-Kan, Yandel, Judith Hill, Jidenna, and Lili K.
LIVE TIDAL X EVENTS AND STREAMS DRIVE FAN ENGAGEMENT
TIDAL is the only fan-first streaming service to host an array of live fan experiences, livestreams and intimate events throughout the year. It has streamed 44 global events and concerts, including Indochine, TIDAL X: 1020 and the Papal visit to the United States. The TIDAL X series started with its inaugural TIDAL X for J Cole and expanded into once-in-a-lifetime fan immersions like Jack White's Fargo performance, and Rihanna's fan "kidnapping" in Los Angeles for the debut of her "Bitch Better Have My Money" video. Exclusive livestreams TIDAL hosted during the past year include TIDAL X: Coldplay, Lil Weezyana, Usher, Jason Aldean, C-Kan, Yandel, Budweiser Made in America Festival, and Hot97's Summer Jam.
DISCOVERING AND SUPPORTING THE NEXT GENERATION OF ARTISTS
TIDAL curates content from up-and-coming artists to help them reach wider audiences via the TIDAL Rising and Discovery programs. TIDAL Rising highlights new talent while TIDAL Discovery allows unsigned artists to upload their music to TIDAL through its distribution partners; in the past year, TIDAL has featured 1,000 tracks from independent and unsigned artists. Rising and Discovery artists like Justine Skye and Alessia Cara joined the stage at TIDAL X: 1020 while Jidenna, Tanlines and many more were featured on a dedicated TIDAL stage at Budweiser's Made in America. In addition, international artists including C-Kan and Yandel livestreamed concerts from Mexico and Puerto Rico on TIDAL.
GIVING BACK TO COMMUNITIES IN INNOVATIVE WAYS
TIDAL is committed to supporting philanthropic endeavors. TIDAL X: 1020, a benefit concert to celebrate its 1-millionth subscriber, raised $1.5 million for social justice organizations. In addition, TIDAL supported Arcade Fire's involvement with Kanpe for the KANAVAL event aimed at Haiti relief and Prince's Rally 4 Peace in Baltimore, the latter which TIDAL matched donations to. TIDAL also shed a spotlight on Usher and Amnesty International's Art for Rights event, and hosted Lil Wayne's campaign, encouraging college students to complete acts of community service in exchange for a chance to see him perform at their school.
ABOUT TIDAL
TIDAL is a global, experiential, entertainment platform built for fans, directly from artists around the world. TIDAL members enjoy exclusively curated content that directly connect artists with their fans in multiple ways. The service offers high-fidelity, CD sound quality music, high resolution video, an opportunity to discover new artists via TIDAL Discovery, and unique experiences via TIDAL X. TIDAL is available in more than 46 countries, with more than a 40 million song catalog and 130,000 high quality videos.
Interested fans can sign up for a 30-day free TIDAL trial on www.tidal.com, and on mobile via the iOS AppStore and Android's Google Play. Subscriptions range from $9.99 for a premium subscription to a $19.99 Hi-Fi (lossless) subscription. Student and military discounts are available for $5.99 and $10.99 respectively.
Follow TIDAL at http://facebook.com/tidal, http://twitter.com/tidalhifi and https://instagram.com/tidal/
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