Ticketmaster Paperless Ticketing in Place for Michael McIntyre Tour Dates

LONDON, April 1, 2011 /PRNewswire/ -- Ticketmaster UK, a Live Nation Entertainment, Inc. (NYSE:LYV) company, today announced it will be selling Paperless tickets for the Michael McIntyre UK and Ireland arena tour in Autumn 2012.

This is Michael McIntyre's first tour since he won the British Comedy Award for Best Live Stand-up in 2009 following his record breaking Arena tour. Tickets went on sale to the general public Thursday 31st March with venues on the tour that are powered by AccessManager, the Ticketmaster access control system, exclusively using Paperless tickets for the best seats in the house. This means that customers buying the best seats for dates at the Motorpoint Arena in Cardiff, the O2 Arena in London, The Odyssey Arena in Belfast, the O2 Dublin and London's Wembley Arena, will not receive a traditional paper tickets but paperless ticket confirmation.

Paperless ticketing allows Ticketmaster, working with Michael McIntyre event organisers Off The Kerb Productions, to provide a ticketing service that ensures fans have a quick, simple and fair way to access and purchase tickets at face value.

The Ticketmaster Paperless ticketing technology is crucial for event organisers who want to protect ticket inventory in this way. The technology ensures smooth, secure and fast entry to the venues with fans simply bringing along the credit card used to purchase the tickets.

Ticketmaster has successfully implemented Paperless Ticket technology before at The O2 London for concerts by Metallica and the Who, as well as showcase concerts by The Libertines at The Forum and Arcade Fire at the Hackney Empire. However, this is the first time it has been put in place throughout the UK for an Arena tour and the first time ever in Ireland.

Even though paperless tickets have been used by notable artists and sports teams in the United States, in 2010 they only accounted for roughly one-tenth of one percent of all tickets processed. Last year, Ticketmaster sold approximately 500,000 paperless tickets of the nearly 400 million tickets processed.

Joe Norris, Off The Kerb Productions, said: "We are delighted to be using the paperless ticketing option provided by Ticketmaster which means we can protect our tickets and ensure Michael's fans can go to the show at the right price. We are all excited about what will be Michael's third and biggest tour to date."

"We are committed to developing products that make tickets readily available to fans, not those who only want to sell them on the secondary market. Our Paperless ticketing solution is the ideal option where event organisers want to ensure that tickets are offered at face value," said Chris Edmonds, Managing Director Ticketmaster UK. "We're delighted to be working with Off The Kerb on Michael McIntyre's first tour since his phenomenally successful shows in 2009."

For more information on the tour and to buy tickets visit: http://www.offthekerb.co.uk

About Ticketmaster:

With operations spanning 19 countries, Ticketmaster is the world leader in event ticketing and ranks among the top five eCommerce sites globally. Ticketmaster is a division of Live Nation Entertainment, Inc. (NYSE: LYV). Live Nation Entertainment is the largest live entertainment company in the world: connecting 200 million fans to 100,000 events in over 40 countries which has made Ticketmaster.com the #3 eCommerce website in the world. For additional information, visit http://www.livenation.com/investors.