LONDON and NEW YORK, January 8, 2015 /PRNewswire/ --
- Thompson will lead the global marketing strategy for customer engagement pioneers Thunderhead.com
- Appointment signals a dramatic shift in consumer engagement with brands, where consumers want to be informed in a personalized, relevant way, not 'marketed at'
- Thompson will be tasked with extending Thunderhead.com's customer engagement technology to become the core part of every Chief Marketing Officer's strategy
Thunderhead.com, a leader in enterprise solutions for customer engagement, has today announced the appointment of Gav Thompson as Chief Marketing Officer.
Thompson joins the executive team in a further move to scale the brand and market impact of the organization's ONE Engagement Hub.
As an innovation, brand and marketing specialist, Thompson brings over 20 years of experience in multiple global markets working with some of the world's leading consumer brands including Guinness, PlayStation, Toyota, 3, Absolut, Pepsi, FedEx, Bacardi and O2.
Thompson's appointment further extends the company's leadership team and the reach and breadth of the Thunderhead.com brand to the global marketing community.
In his role as CMO, Thompson will be responsible for the strategic direction of the Thunderhead.com brand, the go-to-market execution and driving the entire global marketing operation.
Before joining Thunderhead.com, Thompson was the Global Director of Business Innovation at Telefonica, one of the largest telecommunications companies in the world. Prior to this role he was the Director of Marketing Innovation for Telefonica Europe and the Head of Brand Strategy for O2 UK from 2007 to 2011. In 2008, he founded giffgaff, to drive better customer engagement with O2's digitally-enabled consumer base. He has also worked at some of the world's leading advertising and creative agencies, Abbott Mead Vickers BBDO, BBDO New York, TBWA & Publicis.
Commenting on his appointment, Gav Thompson said: "Thunderhead.com is an amazing organization. Their capabilities blew me away. They have developed a brilliant technology delivering a brilliantly simple solution. Their proposition is set to change the way modern marketers think about customer engagement and it has the power to totally disrupt the way in which brands behave in the future. Thunderhead can make it much easier and more rewarding for customers to interact with brands, which in turn makes the opportunities for the Chief Marketing Officer easier and more rewarding."
Thompson continued: "The marketing landscape is changing faster than ever before. Thunderhead has anticipated this by developing a completely unique and ground-breaking approach to customer engagement, with a solution that is purpose-built for a 21st century CMO. It will be a great privilege to help the team continue their launch of this powerful capability to the global CMO community."
Glen Manchester, Founder and CEO, Thunderhead.com said: "Gav's appointment to the executive team signals a new era of growth as we look to scale the reach of the Thunderhead.com brand within the CMO and agency communities.
"Gav has spent most of his career advising some of the best CMO's in the world on how to build their brands, and has worked with some of the most admired global agencies. He was also the founder of a world-leading customer engagement brand himself. It means that Gav has seen the challenges of being a 21st century CMO from all angles, and his combination of knowledge and experience will help us refine our marketing, establish our position in the market, and assist us in our ambition to make Thunderhead.com the default choice for a CMO in the digital age."
Thunderhead.com provides a range of powerful SaaS capabilities as part of its ONE Engagement Hub that transform enterprise-wide customer engagement strategies. The ONE Engagement Hub ties together customer insight, context and journey behaviour and uses these to inform interactions with customers and partners across all touchpoints.
We make it easy for customer-facing teams to design and deploy great customer journeys based on this rich insight and through value-driven interactions that lead to long-term engagement.
The result is that businesses have more power to drive revenue, brand strength and differentiation by delivering far beyond isolated interactions and experiences but by creating the rich relationships that great businesses are built on. Some of the world's most demanding companies trust Thunderhead.com to help them build customer engagement.
Thunderhead.com serves its global customer base from offices located in North America, Europe and Asia Pacific.
Learn more at: http://www.thunderhead.com
Follow us on Twitter: @ThunderheadONE
Connect on LinkedIn: https://www.linkedin.com/company/thunderhead.com
For more information, interview opportunities and imagery, please contact Stuart Jackson at UP Communications: